In the interest of consolidating information for website visitors, some practices have one page on their website that lists all of their locations. Most of the time, this is all that is needed to differentiate between the two locations in search engines. However, in some cases, local SEO issues can arise from placing information for […]
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
This post is an update of a post originally created in 2014. Like any other business, medical practices are facing changing times, not only in terms of technology but also in terms of patient acquisition and increasing competition. In general, twenty percent of patients (the “customer base”) generate eighty percent of a practice’s income. But, […]
Social media can be a great tool for practices to reach out to patients, but staying in compliance with HIPAA is a major concern. A slip-up could make your practice look bad, but more importantly, it could put you in trouble with the law. It can be tempting for practices to avoid social media altogether, […]
As more and more practices realize the importance of having an online presence, simply having a website is no longer enough to make your practice stand out in the online community. You’re going to have to do more work than that if you want to stand out from your competitors. Take a look at what […]
Facebook is a great place to connect and build relationships with both current and potential patients. However, simply having a Facebook page isn’t enough to build up trust among your audience–you need to post regularly, and post the things your audience wants to see. Whether your practice is new to Facebook, or you’ve had a […]
Online patient reviews are becoming increasingly popular, and it is important that your practice stays in the know about what is being said about you online. While a few negative reviews may not completely ruin the reputation of your practice, you shouldn’t just leave them alone either. These reviews can give you helpful insights into […]
In order to attest to Stage 2 of Meaningful Use, you not only have to have an EHR with a patient portal, you have to get at least 5% of your patients to use it. That seems like a small number, but many practices are finding it difficult to get their patients to use their […]