By now, most orthopedic surgeons are familiar with the concept of reputation management. Physician review sites are very prominent in search results, and negative reviews can really stand out. Most orthopedic surgeons seek out reputation management services when they have a few negative reviews that they fear may affect their ability to attract patients from […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
How Healthcare Coaching Can Improve Your Surgical Practice
With all of the changes happening in healthcare, it can be difficult to keep up. Coaching can help doctors better navigate changes that are happening now, as well as changes that have yet to happen. Darelyn “DJ” Mitsch from the Healthcare Coaching Institute was a guest during season 1 of our podcast. She explained the […]
Episode 41: Where the Sales Rep Fits In
Greg Rainey, a cofounder of Lighthouse Business Solutions, speaks with Scott about the role of the medical device salesperson in the operating room – a role that is ripe for change in a COVID-19 world. Successful sales reps today are showing that they understand the need to balance administrators’ perspective of wanting to reduce the […]
Tips for Marketing Your Regenerative Medicine Practice
Because regenerative medicine is a newer field, and treatments are generally nonsurgical in nature, the approach to marketing this type of practice is a bit different than what we would recommend for a surgical practice. Whether you are a practice that solely focuses on regenerative medicine, or an orthopedic practice that offers regenerative medicine as […]
Update: How Practices Are Addressing COVID-19 on Their Websites
Just like many businesses across the country, orthopedic, spine, and neuro practices are being affected by the rapid changes caused by the COVID-19 pandemic. While these changes are necessary to stop the spread of the virus, they have drastically changed the way that practices can operate for the time being. When we first published this […]
Patient Acquisition Strategies for Orthopedic Practices
Patient acquisition is a big focus here at P3—all of our orthopedic marketing efforts are geared toward helping practices get more of the right patients. It’s a topic we’ve discussed frequently, both on our podcast and our blog. Acquiring new patients for an orthopedic practice takes continual effort both inside and outside the practice, and […]
Episode 40: Keeping Communications Open When Offices Are Closed
How should physicians, practices, and healthcare facilities be communicating with the public? What about interactions with med tech and pharma reps? This episode is a deep dive into the nuances of keeping communicating open when facilities may or may not be closed. Scott, Michael, and Jared discuss the workflow for treating patients safely and the […]