Because we primarily work with ortho, spine, and neuro practices, we often talk to practices whose patients tend to fall into the “senior” category. This is especially true for practices that focus on joint replacements and degenerative spinal conditions. When a practice primarily serves older patients, we’ll often hear phrases like, “We don’t need to […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Episode 94: Physician Entrepreneurship & Training
Come learn with Dr. Arlen Meyers, president and CEO of the Society of Physician Entrepreneurs, as he shares how today’s healthcare professionals can bring their ideas to life. Physician entrepreneurs are vital to medical innovation, yet the road is filled with obstacles ranging from internal culture to a lack of business training in medical school. […]
What Should Your Practice Advertise on Google Ads?
Google Ads campaigns can be a great way to drive traffic to your practice’s website, and more importantly, bring in new patients. However, it’s important to be strategic about what you are advertising in order to be successful. Though there are some limitations to how medical practices are allowed to advertise on Google Ads, it’s […]
Episode 93: Activate Staff to Fulfill Your Brand Promise
Marketing creates the “promise” for what patients should expect when engaging with your practice. But it isn’t your marketing team that delivers that promise. It’s your staff! Join Michael and Scott as they discuss how to activate staff to play their critical role in delivering remarkable care that leads to increased word of mouth and […]
Episode 92: How Can Your Practice Be Remarkable?
Customer service is the new word of mouth, so spending a little time being more accommodating to different types of patients can pay off in big ways. Join Michael and Scott as they share simple ways to improve your practice’s interactions with patients that can make a huge difference when those patients decide whether they’ll […]
Episode 91: Connecting With Senior Patients Online
The digital behaviors of seniors are evolving, so what does it mean for practices? Seniors are getting more comfortable online, which brings new opportunities for practices to become a trusted source of healthcare information for this key audience. Join Michael and Scott as they dig into stats about how seniors are more confident online, as […]
What Medical Practices Need to Know About Map Listings Today
Location is often a key factor for patients when choosing a doctor. It’s no wonder that map listings are one of the top ways that patients search for doctors. Patients may be willing to travel for certain procedures and skills, but when it comes to care providers that they will see on a regular basis, […]