So far, this year has thrown a lot of unexpected changes in the way of medical practices. COVID-19 has forced a lot of practices to pivot quickly and change a lot of their normal processes to accommodate new requirements and patient needs. Those that could not pivot quickly have had a harder time recovering. Since […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Episode 50: Powering Proactive Healthcare
A lot of work has to happen to shift the current “sick care” system to proactively promote wellness, but the data is now in our hands. Linda T. Hand, CEO of Prealize, shares the power and peril of predictive analytics when addressing flaws in the current delivery of care. In this episode, you’ll learn how […]
Is Your Website Causing Issues for Patients on Their Phones?
Over the years, we have often mentioned the need for practices to have mobile-friendly websites. Mobile-friendly websites are very important in terms of user-friendliness and keeping your patients happy, as more and more patients browse the internet via their mobile devices.
Episode 49: Keeping Your Employees Healthy
Employee benefits consultant Taylor Lindsey sheds light on the paradigm shift of how employers are managing their employees’ health. In this episode, you’ll learn how employers can get a better ROI with their health plans, what changes in benefit offerings have come during the pandemic, and the need to be better incentivized to keep employees […]
Episode 48: Small Operational Improvements With Big Impact
A lot of the work that ultimately affects a patient’s experience happens behind the scenes, but operations can be just as important to a practice’s financial viability as their patient care or marketing. Scott, Michael, and Jared discuss tips for providers to make operational improvements that can have an even greater impact during the pandemic. […]
Implementing ACOs That Benefit Both Patients and Providers
Value-based care is one of the biggest paradigm shifts facing orthopedic surgeons. It can affect not only the quality of care, but also how surgeons get paid. Going from a fee-for-service model to pay based on performance is a big change for orthopedic surgeons. While such a big shift in payment might, understandably, make surgeons […]
Episode 47: Reducing the Real Costs of Care
Healthcare attorney Doug Aldeen offers a highly informed take on whether providers, hospitals, and insurance companies have a responsibility to keep costs down for patients. In this episode, you’ll learn the “state of the state” of self-funded contracting, why it’s important, how payment models need to change, and the rise of price gouging during the […]