In healthcare, there are a lot of complex terms and concepts that are not familiar to the average person. Do you know if you are explaining things well enough for your patients to understand? It’s a topic we broach fairly often with practices we work with, especially when it comes to writing content. Most physicians […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Impactful Imagery to Use on Medical Practice Websites
At P3, we talk a lot about the importance of content on medical practice websites. But content is more than just written words–it’s also video and images. The right video and images support and enhance your written content to illustrate the points you are making. We’ve previously discussed video strategy for medical practices. Now, let’s […]
Prioritizing Your Practice’s Marketing Dollars
Unless your practice has a very large or unlimited marketing budget, you’ll likely have to prioritize where to spend your marketing dollars. There are so many methods you can use to market your practice, so there are a lot of different ways you can divide up your marketing budget. It’s important to be strategic about […]
Marketing to Out-of-Town Patients
If patients are traveling from other cities, states, or even countries for your unique treatment approaches and expertise, there is an opportunity to market to this group of patients and potentially attract more of those who are willing to travel for the right surgeon or specialist. When patients are considering traveling for surgery, they will […]
Are You Giving Your Patients Enough Information?
When patients leave your office, do you feel confident that you’ve given them all of the information they need to decide how to move forward with their healthcare? You might think you’ve informed your patients well enough during the appointment, but do you know how well they’re retaining that information when they leave? Especially in […]
How to Use Patient Testimonials in Your Marketing
As we’ve mentioned before, patient testimonials are a form of social proof that can help to enhance your practice’s marketing. However, if you really want them to make an impact, you need to use them strategically. It’s common for practices to have a Testimonials page on their website, or sometimes a scrolling function for testimonials […]
The Value of Social Proof in Medical Practice Marketing
Social proof is the concept that people are influenced by the opinions of others. It’s used a lot for marketing in other industries, but it can be applied to healthcare too. In the case of a medical practice, social proof means feedback from actual patients of yours. Social proof from patients can enhance and strengthen […]
