As the old saying goes, you shouldn’t put all of your eggs in one basket. Likewise, you shouldn’t stick to just one marketing strategy for your practice, either. Incorporate different elements into your strategy for the best return on your investment. Below are 60 different ways you can market your practice, grouped by type of […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
The Importance of Accessibility on Your Practice’s Website
Web accessibility is a topic you may have heard us discuss if you’ve spoken with us recently or listened to our podcast. Accessibility is important for any website, but especially if you are a medical practice. Just like you make sure that your office is accessible to patients who have different types of disabilities, you […]
Episode 110: Our Top Advice for Online Marketing in Healthcare
This is the final episode of Paradigm Shift of Healthcare. Throughout this podcast series, we’ve shared a lot of advice on healthcare marketing, particularly in the online space. For our final episode, we wanted to share our top advice on online marketing for individual providers and small practices, larger medical organizations, and medtech companies. Engage […]
Episode 109: How Practices are Facing the Ongoing Reality of COVID
As we look ahead to the new year, COVID is still very much a reality. However, vaccinations and changes in processes have allowed for more flexibility with practice operations, providing patient care, and attending conferences. In this episode, we’ll discuss what practices are doing now as compared to a year ago, and our plans for […]
Episode 108: What Web Accessibility Means for Medical Practices
In this episode, we discuss why you should pay attention to web accessibility for your practice, how to evaluate accessibility on your site, and what you can do to improve. We are joined by Vasu Tummala, a Senior Designer and Front End Developer here at P3 and our staff expert for all things related to […]
Episode 107: Finding the Pathway to Your Practice’s Marketing Goals
As we’ve said many times, marketing for medical practices is not a one-size-fits-all type of engagement. While marketing can take some testing and tweaking to get it right, identifying your goals can help to identify the pathway to get started. In this episode, we’ll discuss some of the most common goals we see for medical […]
Episode 106: Why Your Practice Marketing Strategy Needs Regular Checkups
Just like your patients need regular follow-up visits or checkups, so does your practice’s marketing strategy. Online marketing best practices are continually evolving to keep up with changes in search engines. If you aren’t taking the time to update your strategy, you could fall behind your competitors. In this episode, Michael and Scott explain why […]