Although many ortho, spine, and neuro practices get patients through word of mouth and referrals, an ever-increasing number of patients still go online to get more information. We also have to consider the patients who didn’t get a referral from another doctor, friend, or family member, perhaps because they moved to a new city or […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
5 Key SEO Elements to Retain & Improve Your Search Ranking
Over the past year, marketing has taken a back seat for a lot of practices. COVID-19 put a lot of strain on practices, from process changes to personnel changes and in some cases, budget constraints. Practices were just doing what they had to do to keep things moving, so marketing naturally fell off the radar. […]
Nailing Your Practice’s Marketing Mix
We’ve said it many times before, and we’ll say it again: medical practice marketing is not a one-size-fits all approach. There are several factors to consider with your practice’s marketing, including your specialties, your location, your size, your competitors, and so on. It may take some trial and error to find the right marketing mix […]
Why Proactive Patient Education Is So Important
The past year has brought forth a lot of changes in healthcare, due in no small part to COVID. When even the most experienced medical practices and providers have struggled with all of the changes that have happened, imagine how patients have felt trying to navigate the healthcare system during a pandemic. Every healthcare provider […]
Planning Your Practice’s Communications for 2021
The past year has certainly been unpredictable. Many practices who had marketing plans had to drastically change or cut a lot of planned efforts due to COVID-19, either due to lack of budget or lack of time. While we still haven’t returned to “normal” yet, you can certainly take cues from last year to plan […]
The Importance of Procedure & Service Content Over Blogging
Content marketing has for many years been one of the main pillars of search engine optimization. In today’s landscape, content marketing isn’t optional if you want to rank well in search results when local patients search for key procedures and services. Often, practices ask us about blogging as a method of building up search engine […]
What Medical Practices Need to Know About Voice Search & FAQ
Technology is constantly evolving, and with that, so does user behavior. One of the latest trends in technology is voice chat—many devices now offer this feature, from mobile devices and laptops, to voice assistant speakers, and even household appliances. As with any evolution in technology, the more it becomes part of our everyday lives, the […]