Interoperability has been a huge discussion not just in orthopedics, but healthcare as a whole. There are a lot of potential benefits to sharing healthcare data for both patients and providers, but getting there has been a challenge. Paige Goodhew, a product marketer for Redox, was a guest on one of our podcast episodes. Redox […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Episode 46: Patients Deserve to Know Prices
Patients deserve to know real prices and have a trusted, competitive marketplace for healthcare. Benefits advisor Carl Schuessler, Jr. describes how insurer-built plans have ceased to meet the needs of employers and employees, and how employer-built plans save costs for everyone by cutting out the middlemen. In this episode, you’ll hear Carl introduce the “FairCo$t […]
How Your Practice Can Benefit from Bundled Payments in an ASC Setting
Bundled payments are another shift in how orthopedic surgeons and practices are addressing healthcare costs. Moving from a traditional fee-for-service model, in which the insurance company gets a bill from all of the different providers and facilities involved in a patient’s surgery, to one where the providers come together to standardize costs and bundle them […]
Episode 45: New Battlegrounds, New Battle Plans
Well-known marketing consultant John Marzano describes the seismic shifts happening at the intersection of primary care, retail health, and COVID-19. In this episode, you’ll learn how consumers are going to be fickle when choosing primary care services, how those choices trickle down to specialty care in new ways, and how the need to ramp up […]
Episode 44: Navigating Past New Mountains in the Patient Journey
Even before the pandemic, mountains were standing in the way of patients getting the care they were seeking. On this episode, Jessica Walker, founder and CEO of Care Sherpa, dives deep into firsthand insights her team has discovered that are helping providers overcome operational errors. Learn how consumers are feeling now about procedures that have […]
Using Video to Market Your Practice
Original post date: March 2017. Updated June 24, 2020. While written content is still very important to have on your practice’s website, the trend is moving toward video content. Think about it–you come across video content on a variety of platforms throughout the day. When you’re scrolling through social media, videos are always more eye-catching […]
Episode 43: Cutting Out the Middlemen
Anybody coming to the healthcare planning table with a solution that can cut out the middlemen while providing quality care has the opportunity to both be very profitable and good for the patient, according to Dr. Kendrick Johnson, founder and medical director of Ark Family Health, the first Direct Primary Care clinic in Phoenix, AZ. […]