Social media typically isn’t the first (or second, or even third) marketing tactic we recommend for medical practices, simply because there are several necessary steps to getting your practice established online first. With that said, if your practice has already covered the basics of online marketing and wants to branch out further, social media can […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Episode 89: What Word of Mouth Looks Like for Today’s Practices
Word of mouth is still a key referral engine for any practice, but it happens differently than in the past. If doctors aren’t careful, they might ignore some of the most important parts that drive their practice’s reputation. There’s a false belief that just because you’re doing a great job with your patients, everyone will […]
Episode 88: How the Small Practice Can Survive Today, Pt. 2
In this second of a two-part series, Michael and Scott continue discussing keys for the small practice to survive. Although there has been a slight shift towards more physicians working at hospitals, that doesn’t necessarily spell the doom of small practices. Learn how to consider your practice’s specialty mix, the use of virtual visits, and […]
Episode 87: How the Small Practice Can Survive Today, Pt. 1
There has been a slight shift towards more physicians working at hospitals, but will that really spell the doom of small practices? In this first of a two-part series, Michael and Scott discuss keys for the small practice to survive, including how to diversify referral sources, have the right mix of specialties, and leverage their […]
Episode 86: Top 6 Ways Patients Search for Doctors Online, Pt. 2
A majority of patients research doctors online before booking an appointment, so where should you focus to clean up your digital footprint? The conversation continues as Michael and Scott dive into three more ways to win online search: map listings, mobile-first design, and voice search. Follow the discussion and learn more about how to capture […]
Episode 85: Top 6 Ways Patients Search for Doctors Online, Pt. 1
More patients are going online to research doctors, and many of them don’t have a referral. Join Michael Roberts and Scott Zeitzer as they share the latest research on how patients use search engines, review sites, and social media prior to booking appointments. Then follow the discussion about how to capture this set of patients […]
The Top 6 Ways Patients Search for Doctors Online
Although many ortho, spine, and neuro practices get patients through word of mouth and referrals, an ever-increasing number of patients still go online to get more information. We also have to consider the patients who didn’t get a referral from another doctor, friend, or family member, perhaps because they moved to a new city or […]