Just like many businesses across the country, orthopedic, spine, and neuro practices are being affected by the rapid changes caused by the COVID-19 pandemic. While these changes are necessary to stop the spread of the virus, they have drastically changed the way that practices can operate for the time being, and most elective procedures have […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Episode 33: Health Tech Innovations During Changing Times
While the promise and failures of health tech innovations have been well documented in recent years, the turbulent world caused by the COVID-19 pandemic is rewriting the rules. Opinions about health tech are changing right before our eyes, according to Mike Biselli, health tech entrepreneur, chief community officer at BurstIQ, and host of the Passionate Pioneers Podcast. […]
15 Advertising & Media Tactics You Can Use for Your Practice
Once you’ve established your practice’s web presence, advertising and media efforts are a great way to take your marketing to the next level. These efforts will help you get in front of patients who may not have heard of you through online searches or word-of-mouth. 1. Establish branding for your practice so you’re easily recognizable […]
Episode 32: Training to Address the Shifting Business of Healthcare
Healthcare’s rapid changes demand continual training for everyone – not just CME. In this episode, Scott, Michael, and Jared take a deeper dive into different ways to train leadership and staff in the face of evolving business needs – not just to get better at our current jobs, but to gain new skills to keep […]
Is It Time to Redesign Your Practice’s Website?
Often, practices are so busy with their day-to-day operations that they don’t think about their marketing, including key components like their websites. We’ve worked with medical practices for over 20 years, and it’s not uncommon for practices to let their websites get very outdated, either from a technology or information standpoint. With more and more […]
Episode 31: Orthopedics Without Opioids
Change often takes bravery and time, especially in medicine. In this episode, Dr. Scott Sigman chronicles his uphill battle of proving to the orthopedic world that it is possible to practice surgery without prescribing opioids. In doing so, he has not only paved the way for innovation in his field, he has also demonstrated the […]
Episode 30: How to Embrace Shifting Business Models
Consumerism continues to redraw the lines for medicine, and nowhere is it more clear than in how business models are shifting for specialty providers and primary care providers alike. Scott, Michael, and Jared discuss pros and cons of new models for medical practices and whether or not they ultimately help patients receive better care. Learn […]