As we’ve mentioned before, patient testimonials are a form of social proof that can help to enhance your practice’s marketing. However, if you really want them to make an impact, you need to use them strategically. It’s common for practices to have a Testimonials page on their website, or sometimes a scrolling function for testimonials […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
The Value of Social Proof in Medical Practice Marketing
Social proof is the concept that people are influenced by the opinions of others. It’s used a lot for marketing in other industries, but it can be applied to healthcare too. In the case of a medical practice, social proof means feedback from actual patients of yours. Social proof from patients can enhance and strengthen […]
Creating Effective Videos for Marketing to Patients
Video is becoming a more necessary part of online marketing in all industries because of the way people consume content now. We’re seeing lots of videos on social media, in ads, and in search results. According to a post by Neal Schaffer, 80% of people prefer content in video form over written text. They are […]
Is Your Practice Taking Advantage of Newer Google My Business Features?
If you set up your practice’s Google My Business listings a long time ago and haven’t updated them since, there are probably a lot of new features you aren’t aware of. There are a lot of new options on Google My Business that can help your practice enhance its listings and provide more information to […]
The Increasing Use of Online Ads in Medical Practice Marketing
You may have noticed over the past few years that if you search for just about anything on Google, there are a ton of ads before you get to the actual organic search results. If you’re on social media, you’re probably also used to seeing ads every few posts when you scroll through your feed. […]
Conversion Tracking in Facebook Ads without Using the Meta Pixel
Recently, we’ve talked at length about how the HHS guidance on online tracking affects the use of analytics tools like Google Analytics. However, this isn’t the only type of online tracking that the bulletin addresses. Another tracking tool that has come under scrutiny is Facebook’s Meta Pixel, which is used to track website activity after […]
How HIPAA Applies to Your Practice’s Online Marketing
While you’re probably used to having to deal with HIPAA in your office, websites and online marketing have always been an area that wasn’t clearly as defined. However, a recent bulletin issued by the U.S. Department of Health & Human Services (HHS) on the use of analytics and online tracking tools indicates that they are […]
