Well-known marketing consultant John Marzano describes the seismic shifts happening at the intersection of primary care, retail health, and COVID-19. In this episode, you’ll learn how consumers are going to be fickle when choosing primary care services, how those choices trickle down to specialty care in new ways, and how the need to ramp up […]
The Paradigm Shift of Healthcare podcast is an interview show that discusses how healthcare’s changes impact stakeholders in health systems, insurance companies, technology companies, and the patient population.
Even before the pandemic, mountains were standing in the way of patients getting the care they were seeking. On this episode, Jessica Walker, founder and CEO of Care Sherpa, dives deep into firsthand insights her team has discovered that are helping providers overcome operational errors. Learn how consumers are feeling now about procedures that have […]
Anybody coming to the healthcare planning table with a solution that can cut out the middlemen while providing quality care has the opportunity to both be very profitable and good for the patient, according to Dr. Kendrick Johnson, founder and medical director of Ark Family Health, the first Direct Primary Care clinic in Phoenix, AZ. […]
Michael, Scott, and Jared dive deep into the ways patients are starting to engage online as states begin to lift restrictions on elective procedures. They discuss digital marketing trends they’re seeing from practices as they ramp campaigns back up, projections about surgical volumes, and what telemedicine needs to do to continue to provide a meaningful […]
Greg Rainey, a cofounder of Lighthouse Business Solutions, speaks with Scott about the role of the medical device salesperson in the operating room – a role that is ripe for change in a COVID-19 world. Successful sales reps today are showing that they understand the need to balance administrators’ perspective of wanting to reduce the […]
How should physicians, practices, and healthcare facilities be communicating with the public? What about interactions with med tech and pharma reps? This episode is a deep dive into the nuances of keeping communicating open when facilities may or may not be closed. Scott, Michael, and Jared discuss the workflow for treating patients safely and the […]
Two leading orthopedic surgeons, Dr. Ira Kirschenbaum and Dr. Vinod Dasa, discuss what it will take for providers to reopen for elective surgeries. Guidelines by the CDC and governors are helpful, but it’s ultimately up to each medical team to make the final call on what patient safety should look like throughout the care process. […]