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Podcast

The Paradigm Shift of Healthcare podcast is an interview show that discusses how healthcare’s changes impact stakeholders in health systems, insurance companies, technology companies, and the patient population.

Episode 110: Our Top Advice for Online Marketing in Healthcare

January 4, 2022 Last Modified: January 5, 2022

This is the final episode of Paradigm Shift of Healthcare. Throughout this podcast series, we’ve shared a lot of advice on healthcare marketing, particularly in the online space. For our final episode, we wanted to share our top advice on online marketing for individual providers and small practices, larger medical organizations, and medtech companies. Engage […]

Episode 109: How Practices are Facing the Ongoing Reality of COVID

December 20, 2021 Last Modified: March 23, 2023

As we look ahead to the new year, COVID is still very much a reality. However, vaccinations and changes in processes have allowed for more flexibility with practice operations, providing patient care, and attending conferences. In this episode, we’ll discuss what practices are doing now as compared to a year ago, and our plans for […]

Episode 108: What Web Accessibility Means for Medical Practices

December 13, 2021 Last Modified: June 14, 2022

In this episode, we discuss why you should pay attention to web accessibility for your practice, how to evaluate accessibility on your site, and what you can do to improve. We are joined by Vasu Tummala, a Senior Designer and Front End Developer here at P3 and our staff expert for all things related to […]

Episode 107: Finding the Pathway to Your Practice’s Marketing Goals

December 6, 2021 Last Modified: December 7, 2021

As we’ve said many times, marketing for medical practices is not a one-size-fits-all type of engagement. While marketing can take some testing and tweaking to get it right, identifying your goals can help to identify the pathway to get started. In this episode, we’ll discuss some of the most common goals we see for medical […]

Episode 106: Why Your Practice Marketing Strategy Needs Regular Checkups

November 29, 2021 Last Modified: November 29, 2021

Just like your patients need regular follow-up visits or checkups, so does your practice’s marketing strategy. Online marketing best practices are continually evolving to keep up with changes in search engines. If you aren’t taking the time to update your strategy, you could fall behind your competitors. In this episode, Michael and Scott explain why […]

Episode 105: Non-Clinical Roles for Physician Entrepreneurs with Dr. Arlen Meyers

November 22, 2021 Last Modified: December 7, 2021

Physicians have plenty of reasons why they may want to move to a non-clinical role, but how do they make the move? Society of Physician Entrepreneurs President and CEO Dr. Arlen Meyers explains the 4 Ps of the Pivot: Product, Pipeline, Pitch, & Plan. Engage With Us How to listen: shows.pippa.io/paradigm-shift-of-healthcare/howto Our radio show on Healthcare […]

Episode 104: Practice Marketing vs. Hospital Marketing

November 15, 2021 Last Modified: November 29, 2021

Hospitals and practices may sometimes use the same marketing channels, but there are a lot of key differences in how they can and should market themselves. Jared Johnson returns to the show to share his experience with hospital marketing. In this episode, we compare marketing best practices for hospitals vs. independent practices, and what independent […]

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