What We Do
Practices don’t grow by themselves. And you don’t have time to focus on marketing.
“After I’d had the initial conversation with Scott, it was clear that he knew what he was talking about.“– B.L., Practice Administrator, NeuroMedical Center
Generating word-of-mouth isn’t as easy as it used to be.
Anyone running an orthopedic, neurology, or spine practice knows that you are straddling two worlds – some of your patients are very tech savvy and others never go online.
We help you create a strategy that works in both worlds.
When a patient recommends you to a friend, the first thing they are going to do is go look you up online. And if they don’t, their family will. That’s why we make sure your website is professional and easy to navigate.
This is doubly important if you want to establish your practice as an independent brand, separate from any health systems you are part of.
We explain what you do and write articles that address your patients’ concerns. Every page and article can easily be shared on Facebook – and 50%* of U.S. adults 65+ are now on Facebook. But they can also be printed and handed out to your patients.
To get more referrals, you also need to let your local providers know about your subspecialties. We create web pages about your subspecialties and preferred procedures so providers will know which patients to refer to you. We can also help you adapt that content into printed brochures for easy distribution.
Your website is no longer the only place patients and their loved ones go to learn about you. Review sites like Healthgrades are being used more and more when patients are looking for a new doctor.
That’s why we show you a simple method to get more 5-star online reviews. And we even give you a process for handling the occasional complaint. After all, even the best doctors have to deal with negative reviews. The trick is knowing how to respond in a way that builds trust – and we help you do exactly that.
With the prominence of ads both in search results and on social media, many practices are having to run online ads to get prime visibility for their key procedures and services. We can create ad campaigns that will help you target the right patients and get them to book an appointment.
You might have the staff on hand to execute your marketing initiatives, but need some help with strategy and planning to reach your goals. We offer a variety of consultative services to meet your needs on that front.
Getting Found on Google
When a patient or their loved one looks you up online by name, your practice needs to appear. But your practice also needs to appear when they are looking for a specialist in their area. We are experts at understanding how patients use search, and we optimize your website accordingly.