Our Approach
Highlight Your Expertise
Your website structure must immediately establish you as a surgical expert. We organize content to highlight:
- Fellowship training and board certifications
- Procedure-specific expertise pages (not generic “services”)
- Surgical volume and outcomes data (if available)
- Hospital affiliations and ASC privileges
- Technology and techniques you utilize
Conversion-Optimized for Surgical Consultations
Generic medical websites don’t convert surgical candidates. We design specifically for the surgical decision journey:
- Prominent consultation request forms
- Multiple conversion paths (phone, appointment request forms)
- Second opinion request process, if desired
- Workers’ comp information
Independent Brand Positioning
Whether you’re employed by a hospital, part of a large group, or truly independent, your website establishes YOUR personal brand:
- Separate your identity from larger institutions
- Own your patient relationships
- Build portable value if your employment situation changes
- Control your narrative and reputation
- Create direct patient access to you specifically
Meet Technical & Regulatory Needs
While not the most exciting part of website development, it is critical for surgical practices to consider technical and regulatory needs to avoid issues. Our websites include:
- Mobile-first design (60% of web traffic comes from mobile devices)
- Faster page load times (critical for SEO and conversions)
- HIPAA-compliant form encryption and data handling
- ADA accessibility compliance (avoid lawsuits)
- HTTPS security and SSL certificates
Integrate Your Marketing Ecosystem
A great website isn’t standalone. Done right, it’s the hub of your marketing:
- Google Ads: Send paid traffic to optimized landing pages
- SEO: Every page is built to rank in Google searches
- Social Media: Content easily shared on Facebook
- Online Reviews: Integration with review collection tools
- Analytics: Track which marketing drives surgical consultations
P3 Website Features
Powered by
WordPress
Our websites are built on WordPress, a robust platform that makes it easy for your practice to make updates and customize the site to your needs.
Starter SEO
Services
Our website packages include analytics reporting and local SEO services to help your new website get found on Google.
Patient Education
Options
P3 offers a library of written patient education and a premium video option to help patients learn more about their procedure or condition.
Why Surgeons Choose P3 for Website Development
We Specialize in Surgical Practices
- 25+ years focused exclusively on ortho, spine, and neuro
- We understand the patient journey from pain to surgery
- We know what referring physicians look for
- We’ve built 100+ surgical practice websites
We’re Your Long-Term Partner
- Not a one-and-done website vendor
- Monthly reporting on traffic and conversions
- No tickets or long wait times when you need assistance
We Understand HIPAA & Medical Compliance
- HIPAA-compliant forms and data handling
- ADA accessibility built-in
- CMS anti-kickback guidance adherence with partnered ad campaigns
Ready to Build a Website That Fills Your OR Schedule?
Schedule Your Free Website Strategy Session
In 30 minutes, we’ll review:
- Your current website’s performance
- Competitive analysis of other surgeons in your market
- Specific improvements that would drive more consultations
- Timeline and investment for your new website
No pressure, no obligation. Just honest assessment and strategic advice.
Frequently Asked Questions
How long does website development take? Typically 6-10 weeks from kickoff to launch, depending on complexity, content needs, and client responsiveness.
Can you integrate with my practice management system? While the websites do not directly integrate, we can link to your patient portal for appointment scheduling if desired.
If I’m employed by a hospital, can I still have my own website? Absolutely. We can help you build a personal brand that complies with your employment agreement.
Do I own the website or does P3? You own your domain and any content we develop for you. Certain elements, like stock photography and patient education, are not transferrable.
How much does it cost? Our websites start at about $10,000, depending on size and features. We provide detailed proposals.
What about ongoing maintenance? Monthly hosting and reporting starts at $200/mo. Updates are typically invoiced as requested, but our team can offer more robust update packages if frequent updates are needed. Your team will also have the ability to make content updates as needed.
Can you help with content or do I have to write everything? We can be involved in content creation as much or as little as you would like. Our website package includes custom copywriting for your homepage and team bios, and you have the option to add on a content writing package. (Ask us about deals for bundling services!)
What makes your websites different from template sites? Our sites are tailored for surgical credibility and conversions, not just generic medical templates.
