Spine Surgery Marketing
Online Marketing Solutions to Help Your Surgical Practice Grow
Spine surgery practices have traditionally gotten new patients through word-of-mouth, with referrals from primary care or current patients. However, in today’s landscape, word-of-mouth doesn’t happen organically anymore.
If you want to attract new patients who need spine surgery, you have to make it easy for primary care and current patients to refer to you. That means making sure prospective patients can easily find you online. Whether or not they receive a glowing recommendation from a physician or a current patient, many referred patients are going to look you up online to do these 3 things:
1. Find out where you are located and how to contact you.
2. See what other patients are saying in online reviews.
3. Learn about your expertise and care philosophy to see if you are the right fit.
If your online presence is lacking in any of these key areas, especially compared to other spine surgeons in your area, you might lose out to a competitor.
P3 can help you connect with those patients.
We have over 20 years of experience with online marketing for spine surgeons. We understand the unique needs of your specialty and how prospective patients are searching for spine surgeons online. We can help you position your practice to grab the attention of those patients.
To get started, we’ll give you a check-up. We’ll check all of your online marketing “vital signs” and give you suggestions on how you can get more patient recommendations, more provider referrals, and have more patients find you online.
Our Services for Spine Surgery Practices
We offer the following online marketing services to help your spine surgery practice thrive.
Our websites are structured to help your website visitors easily find key information about your procedures, based on our research of patient behavior. Our website development packages also include Starter SEO services to help local patients find your new website in online searches.
Spine surgery often involves a lot of complex terminology that the average patient doesn’t know. We create custom content that explains your expertise and care philosophy in terms your patients can understand, to reassure potential patients that they are in good hands with you.
Whether a patient was referred to you or not, they are more than likely checking online reviews before scheduling a surgical consultation. Our Reputation Marketing service, powered by our partners at Doctor.com, makes it easy to collect and post reviews from patients to build up and maintain high ratings.
Whether you are trying to get new patients for common conditions like herniated discs or pinched nerves, or get the word out about a new procedure or office location, we can craft an ad campaign that highlights your expertise and reaches patients in your market.
Ready to Get Started?
Schedule your Practice Marketing Check-Up today!
Spine Surgery Marketing Resources
Content Marketing for Spine Surgeons