Online Advertising
Advertising campaigns on Google and Facebook that are structured to drive more patient appointments.
Our Approach
Online ad campaigns can help you drive patient appointments for your key procedures and services, or build awareness for new services that your patients don’t know about yet. Our campaigns are highly focused on getting patients in the door. We use call and form tracking services to track the number of appointment requests and phone calls resulting from your campaigns, so that we can optimize over time to get you the best return on investment possible.
Google Ads Paid Search Campaigns
Paid search ads are the ads you see at the top of Google search results when you search for something. This type of online ad works best when you are targeting a treatment area that is well-known and commonly searched for in your market. Our paid search campaigns start with keyword research to ensure we’re targeting the right searches in your local market that are related to your specialties. Then, we will create compelling ad copy to prompt patients to click through to your website.
Facebook Ad Campaigns
Facebook Ads are sponsored posts that look much like normal Facebook posts. They work best for introducing new aspects of your practice to your local market, like new services, providers, or locations. These are things that patients wouldn’t know to search for, so they wouldn’t work with a paid search campaign. Facebook Ads can run in the news feeds and stories for Facebook users that match your targeting settings. We can target demographic factors like location and age to make sure you are reaching the right patients. We create compelling ad copy and advise on imagery and videos that will work best for your audience.
Landing Page Optimization
Setting up a great campaign with the right ad copy, targeting, and assets is only half the battle when it comes to getting new patient appointments from your ads. When you are paying to send potential patients to your website, you need to make sure you are putting your best foot forward and guiding them to the information they need to make an appointment. If your landing pages for your ads don’t have the right content and/or design to encourage appointments, we also provide landing page optimization services, including consultative insights, content writing, and website design to help those ad clicks convert to patient appointments.
Ready to Get More Targeted Patient Traffic to Your Website?
Schedule a consultation today to see if online ads are right for your practice.
Online Advertising Resources
Learn more about how online ad campaigns can help your practice.
Which Online Ads Are Best for Your Practice?
