Is Strategic Consulting Right for Your Practice?
Not all practices need consultative services, but here are a few scenarios in which you might benefit from it.
Scenario #1: You Have In-House Marketing Staff
Your practice has a marketing coordinator or administrator who can execute tactics like social media posts, website updates, etc. However, they don’t have experience with surgical practice growth and need strategic direction on what they should be doing.
What you get:
Strategic oversight, campaign planning, and expert guidance while your team does the implementation.
Scenario #2: Your Marketing Needs Are Specific or Seasonal
In some cases, you might only need strategic input for a clearly-defined project with a start and end date. This might include things like introducing a new procedure, adding a new surgeon, or opening a new location.
What you get:
Project-specific strategy and planning without committing to a monthly plan.
Scenario #3: You Want to Build Internal Capability
You might be ready to start building an internal marketing staff, but you need assistance with building internal processes and/or training on marketing a surgical practice (particularly with regard to HIPAA compliance and other regulations).
What you get:
Training, process development, and ongoing mentorship to build a sustainable, capable, and confident marketing team.
What Strategic Consulting Does NOT Include
With strategic consulting, we work with you to plan your marketing strategy. However, it does not include execution work:
- We don’t write your content. We create the content strategy.
- We don’t post on social media. We create the posting plan and messaging framework.
- We don’t build your website. We create the site architecture and content strategy.
Think of us as your fractional CMO:
- We provide the strategic thinking
- You (or your team, or another vendor) handle the execution
- We review the work and provide feedback
- We adjust strategy based on results
Consulting vs. Full-Service Marketing: Which Is Right for You?
Choose Consulting When:
✓ You have capable people who can execute (staff, freelancers, or other vendors)
✓ You want to maintain direct control over implementation
✓ You need strategic expertise but not ongoing execution
✓ Your marketing needs are specific or project-based
✓ You’re building internal marketing capability
Choose Full-Service When:
✓ You have no one to execute the strategy
✓ Your team is already maxed out on capacity
✓ You want comprehensive marketing without hiring internally
✓ You need consistent, ongoing execution across multiple channels
✓ You prefer one point of contact for all marketing
✓ You want guaranteed execution, not just advice
Full-service gives you both the strategy and the execution.
Ready to Get Strategic About Your Marketing?
Schedule Your Free Consultation
In 30 minutes, we’ll:
- Discuss your specific marketing challenges and goals
- Identify which consulting services would be most valuable
- Provide initial strategic recommendations you can implement immediately
- Outline a potential engagement scope and investment
- Determine if consulting is the right fit (or if you need full-service)
No pressure, just honest advice on the best path forward for your practice.
