COVID may have sped up the adoption and use of telemedicine, but it’s likely here to stay even as COVID impacts wax and wane. Patients are indicating a desire for telemedicine beyond COVID safety measures. In this episode, Michael and Scott discuss some of the recent statistics on telemedicine use among patients, and how practices […]
The Paradigm Shift of Healthcare podcast is an interview show that discusses how healthcare’s changes impact stakeholders in health systems, insurance companies, technology companies, and the patient population.
Episode 95: How COVID-19 Is Continuing to Change Patient Behavior
The recent surges in COVID cases and new variants mean that we aren’t moving to a “post-COVID” existence just yet. Patients feel more uncertainty than ever, and they want to be able to look to their providers for guidance. Join Michael and Scott as they share tips for practices to make convenience a priority, proactively […]
Episode 94: Physician Entrepreneurship & Training
Come learn with Dr. Arlen Meyers, president and CEO of the Society of Physician Entrepreneurs, as he shares how today’s healthcare professionals can bring their ideas to life. Physician entrepreneurs are vital to medical innovation, yet the road is filled with obstacles ranging from internal culture to a lack of business training in medical school. […]
Episode 93: Activate Staff to Fulfill Your Brand Promise
Marketing creates the “promise” for what patients should expect when engaging with your practice. But it isn’t your marketing team that delivers that promise. It’s your staff! Join Michael and Scott as they discuss how to activate staff to play their critical role in delivering remarkable care that leads to increased word of mouth and […]
Episode 92: How Can Your Practice Be Remarkable?
Customer service is the new word of mouth, so spending a little time being more accommodating to different types of patients can pay off in big ways. Join Michael and Scott as they share simple ways to improve your practice’s interactions with patients that can make a huge difference when those patients decide whether they’ll […]
Episode 91: Connecting With Senior Patients Online
The digital behaviors of seniors are evolving, so what does it mean for practices? Seniors are getting more comfortable online, which brings new opportunities for practices to become a trusted source of healthcare information for this key audience. Join Michael and Scott as they dig into stats about how seniors are more confident online, as […]
Episode 90: Expanding the Reach of the Practice
For practices to expand outside their local market, they must start with the basics. But while you can update your website content to focus on the fact that you treat out-of-town patients, you often can’t rely on organic search alone to reach out of town patients searching for a specialist. Join Michael and Scott as […]