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P3 Practice Marketing by Health Connective

P3 Practice Marketing

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Podcast

The Paradigm Shift of Healthcare podcast is an interview show that discusses how healthcare’s changes impact stakeholders in health systems, insurance companies, technology companies, and the patient population.

Episode 89: What Word of Mouth Looks Like for Today’s Practices

July 27, 2021 Last Modified: April 4, 2023

Word of mouth is still a key referral engine for any practice, but it happens differently than in the past. If doctors aren’t careful, they might ignore some of the most important parts that drive their practice’s reputation. There’s a false belief that just because you’re doing a great job with your patients, everyone will […]

Episode 88: How the Small Practice Can Survive Today, Pt. 2

July 19, 2021 Last Modified: April 4, 2023

In this second of a two-part series, Michael and Scott continue discussing keys for the small practice to survive. Although there has been a slight shift towards more physicians working at hospitals, that doesn’t necessarily spell the doom of small practices. Learn how to consider your practice’s specialty mix, the use of virtual visits, and […]

Episode 87: How the Small Practice Can Survive Today, Pt. 1

July 13, 2021 Last Modified: April 4, 2023

There has been a slight shift towards more physicians working at hospitals, but will that really spell the doom of small practices? In this first of a two-part series, Michael and Scott discuss keys for the small practice to survive, including how to diversify referral sources, have the right mix of specialties, and leverage their […]

Episode 86: Top 6 Ways Patients Search for Doctors Online, Pt. 2

July 6, 2021 Last Modified: July 6, 2021

A majority of patients research doctors online before booking an appointment, so where should you focus to clean up your digital footprint? The conversation continues as Michael and Scott dive into three more ways to win online search: map listings, mobile-first design, and voice search. Follow the discussion and learn more about how to capture […]

Episode 85: Top 6 Ways Patients Search for Doctors Online, Pt. 1

June 28, 2021 Last Modified: July 7, 2021

More patients are going online to research doctors, and many of them don’t have a referral. Join Michael Roberts and Scott Zeitzer as they share the latest research on how patients use search engines, review sites, and social media prior to booking appointments. Then follow the discussion about how to capture this set of patients […]

Episode 81: Reboot Marketing Series, Pt. 3

May 17, 2021 Last Modified: June 15, 2021

This week’s episode is the third in a three-part Reboot Marketing Series for medical practices. In this episode, Michael, Scott, and Jared discuss the relationship between marketing your practice and marketing your physicians. What products or services are practices actually marketing? Learn how to address this and other questions that typically come up during discussions […]

Episode 80: Reboot Marketing Series, Pt. 2

May 6, 2021 Last Modified: March 23, 2023

This week’s episode is the second in a 3-part Reboot Marketing Series for medical practices. In this episode, Michael, Scott, and Jared discuss how to take your online content to the next level, starting with social media and video marketing. It’s easy to get so caught up in the details of the content, that we […]

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