The past year has brought forth a lot of changes in healthcare, due in no small part to COVID. When even the most experienced medical practices and providers have struggled with all of the changes that have happened, imagine how patients have felt trying to navigate the healthcare system during a pandemic. Every healthcare provider […]
Content marketing is an essential part of showcasing your practice's expertise and reassuring patients that your practice can help. The right content marketing strategy can also help to improve your search engine ranking.
The phrase “content marketing” actually covers a variety of mediums. The content on your website should be a major part of your content marketing strategy, but your content strategy should encompass things like email marketing and social media, as well.
Get Started with Our Top Content Marketing Posts:
- Content Writing vs. Paid Search
- Do's and Don'ts of Email Marketing for Medical Practices
- How to Keep Your Practice’s Communication HIPAA-Compliant
Want to learn more about how we approach content marketing for our clients? View our Content Marketing Packages.
Content marketing has for many years been one of the main pillars of search engine optimization. In today’s landscape, content marketing isn’t optional if you want to rank well in search results when local patients search for key procedures and services. Often, practices ask us about blogging as a method of building up search engine […]
If your practice has looked into running online ads recently, you may have been surprised at just how many options are available. In our experience, not all online ad options are best for medical practices. On some platforms, medical practices are heavily restricted or even prohibited from running certain types of ads. Though patient behavior […]
Here at P3 Inbound, we often talk about how content marketing can improve your search engine ranking and help you attract more of the right patients. It’s more than just writing content, however. To truly be successful with your marketing content, you have to know what patients are looking for. Your content may be very […]
Original post date: March 2017. Updated June 24, 2020. While written content is still very important to have on your practice’s website, the trend is moving toward video content. Think about it–you come across video content on a variety of platforms throughout the day. When you’re scrolling through social media, videos are always more eye-catching […]
You know that you need great content to attract new patients to your website, so you write all sorts of informative articles about your procedures and services and put it on your site. You sit back and wait for all of the new traffic to start coming in to your website, and… Nothing happens. “All […]
If you’re taking the time to create content for your practice’s website or blog, you want to make sure you’re creating the most effective content possible, and that people actually want to read it. Content marketing involves lots of planning. When you’re first starting out, you may have to try a few things to see […]