Original post date: March 2017. Updated June 24, 2020. While written content is still very important to have on your practice’s website, the trend is moving toward video content. Think about it–you come across video content on a variety of platforms throughout the day. When you’re scrolling through social media, videos are always more eye-catching […]
Content Marketing
Content marketing is an essential part of showcasing your practice's expertise and reassuring patients that your practice can help. The right content marketing strategy can also help to improve your search engine ranking.
The phrase “content marketing” actually covers a variety of mediums. The content on your website should be a major part of your content marketing strategy, but your content strategy should encompass things like email marketing and social media, as well.
Get Started with Our Top Content Marketing Posts:
- Content Writing vs. Paid Search
- Do's and Don'ts of Email Marketing for Medical Practices
- How to Keep Your Practice’s Communication HIPAA-Compliant
Want to learn more about how we approach content marketing for our clients? View our Content Marketing Packages.
Supply and Demand in Content Marketing
You know that you need great content to attract new patients to your website, so you write all sorts of informative articles about your procedures and services and put it on your site. You sit back and wait for all of the new traffic to start coming in to your website, and… Nothing happens. “All […]
How to Decide What Content to Write Next
If you’re taking the time to create content for your practice’s website or blog, you want to make sure you’re creating the most effective content possible, and that people actually want to read it. Content marketing involves lots of planning. When you’re first starting out, you may have to try a few things to see […]
Content Marketing for Spine Surgeons
When marketing your spine surgery practice, there are a number of factors you have to contend with. Not only do you have to market yourself online to compete with other spine surgery practices, but you are also up against other providers who treat symptoms like “back pain,” including chiropractors, massage therapists, and acupuncturists. So, you […]
Content Marketing Strategies for Hospitals and Practices
Healthcare marketing has always been on the tail-end of adopting new marketing strategies (content marketing included), but an old-fashioned mentality is not necessarily the culprit. Unlike other industries, healthcare is very highly regulated. Sure, if mistakes are made in other industries, it could hurt the reputation of the company, but if a healthcare marketer makes […]
Introducing a New Procedure
When your practice has a new procedure to offer to patients, it can be a great way to differentiate yourself from other local orthopedic practices. However, you have to get the word out about the procedure so patients and referring practices know about it and its benefits. When other types of businesses have a new […]
How Social Networking Can Help Chronic Care Practices
If you talk to healthcare marketers about social media for medical practices, you’ll get varying opinions on whether it’s a good idea. Some think social media isn’t worth the time for the average medical practice, and others think it’s an absolute necessity for all medical practices. As for us at P3 Inbound, we fall somewhere […]