• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
P3 Logo

P3

Online Marketing for Orthopedic, Spine, and Neuro Practices

  • What We Do
  • Case Studies
  • Resources
    • Beginner’s Guide
    • Advanced Guide
    • 60 Ways to Market Your Medical Practice
    • Word of Mouth Quiz
    • Why Marketing Your Practice Is Worth the Investment
    • Orthopedic Conferences
    • Spine Conferences
    • Insights
  • About
  • Contact

Content Marketing

Content marketing is an essential part of showcasing your practice's expertise and reassuring patients that your practice can help. The right content marketing strategy can also help to improve your search engine ranking.

The phrase “content marketing” actually covers a variety of mediums. The content on your website should be a major part of your content marketing strategy, but your content strategy should encompass things like email marketing and social media, as well.

Get Started with Our Top Content Marketing Posts:

  • Content Writing vs. Paid Search
  • Do's and Don'ts of Email Marketing for Medical Practices
  • How to Keep Your Practice’s Communication HIPAA-Compliant

 

Want to learn more about how we approach content marketing for our clients? View our Content Marketing Packages.

Why Proactive Patient Education Is So Important

April 7, 2021 Last Modified: April 7, 2021

The past year has brought forth a lot of changes in healthcare, due in no small part to COVID. When even the most experienced medical practices and providers have struggled with all of the changes that have happened, imagine how patients have felt trying to navigate the healthcare system during a pandemic. Every healthcare provider […]

The Importance of Procedure & Service Content Over Blogging

March 9, 2021 Last Modified: March 9, 2021

Content marketing has for many years been one of the main pillars of search engine optimization. In today’s landscape, content marketing isn’t optional if you want to rank well in search results when local patients search for key procedures and services. Often, practices ask us about blogging as a method of building up search engine […]

Which Online Ads Are Best for Your Practice?

September 29, 2020 Last Modified: September 29, 2020

If your practice has looked into running online ads recently, you may have been surprised at just how many options are available. In our experience, not all online ad options are best for medical practices. On some platforms, medical practices are heavily restricted or even prohibited from running certain types of ads. Though patient behavior […]

What Patients Want from Your Marketing Content

September 15, 2020 Last Modified: September 15, 2020

Here at P3 Inbound, we often talk about how content marketing can improve your search engine ranking and help you attract more of the right patients. It’s more than just writing content, however. To truly be successful with your marketing content, you have to know what patients are looking for. Your content may be very […]

Using Video to Market Your Practice

June 24, 2020 Last Modified: June 24, 2020

Original post date: March 2017. Updated June 24, 2020. While written content is still very important to have on your practice’s website, the trend is moving toward video content. Think about it–you come across video content on a variety of platforms throughout the day. When you’re scrolling through social media, videos are always more eye-catching […]

Supply and Demand in Content Marketing

February 5, 2020 Last Modified: March 6, 2020

You know that you need great content to attract new patients to your website, so you write all sorts of informative articles about your procedures and services and put it on your site. You sit back and wait for all of the new traffic to start coming in to your website, and… Nothing happens. “All […]

How to Decide What Content to Write Next

January 21, 2020 Last Modified: March 17, 2020

If you’re taking the time to create content for your practice’s website or blog, you want to make sure you’re creating the most effective content possible, and that people actually want to read it. Content marketing involves lots of planning. When you’re first starting out, you may have to try a few things to see […]

  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Go to Next Page »

Primary Sidebar

Categories

  • Orthopedic Practice Marketing
  • Marketing Strategy
  • Patient Experience
  • Content Marketing
  • Reputation Marketing
  • SEO
  • Site Optimization
  • Podcast

Search

Our Top Marketing Resources

  • 50 Ways to Market Your Practice
  • A Beginner’s Guide to Online Marketing for Orthopaedic Practices (eBook)

Recent Posts

  • Choosing an Online Marketing Provider for Your Practice? Ask These Questions December 13, 2022
  • 60 Ways to Market Your Medical Practice April 6, 2022
  • The Importance of Accessibility on Your Practice’s Website February 8, 2022
  • Episode 110: Our Top Advice for Online Marketing in Healthcare January 4, 2022
  • What We Do
  • Privacy Policy
  • Cookie Policy
  • Partnerships
  • Contact
P3

(504) 581-4636
Twitter