Many different types of businesses use storytelling in their marketing since stories resonate with people so strongly. People can identify with stories, allowing them to see how a particular product or service might help them. You can apply this strategy to your practice’s marketing efforts. Storytelling can help your practice establish a greater connection with […]
Content marketing is an essential part of showcasing your practice's expertise and reassuring patients that your practice can help. The right content marketing strategy can also help to improve your search engine ranking.
The phrase “content marketing” actually covers a variety of mediums. The content on your website should be a major part of your content marketing strategy, but your content strategy should encompass things like email marketing and social media, as well.
Get Started with Our Top Content Marketing Posts:
- Content Writing vs. Paid Search
- Do's and Don'ts of Email Marketing for Medical Practices
- How to Keep Your Practice’s Communication HIPAA-Compliant
Want to learn more about how we approach content marketing for our clients? View our Content Marketing Packages.
While written content is still very important to have on your practice’s website, the trend is moving toward video content. Think about it–you come across video content on a variety of platforms throughout the day. When you’re scrolling through social media, videos are always more eye-catching than text-only posts. You can watch the video and […]
Here at P3 Inbound, we often talk about how content marketing can improve your search engine ranking and help you attract more of the right patients. It’s more than just writing content, however. To truly be successful with your marketing content, you have to know what patients are looking for. Your content may be very […]
If your practice has looked into running online ads recently, you may have been surprised at just how many options are available. Even if your practice has the budget to try out all of the different online ad platforms, that would not be the best way to spend your marketing budget. Instead, review your options to see […]
It may not cost your practice anything to set up a social media account, but that doesn’t mean it’s completely free. No, we’re not talking about paid advertisements or “boosts” for your posts on social media–although those by nature aren’t free. We’re talking about the time your practice will need to invest in social media […]
If your practice is located in an area with a thriving Hispanic community, it’s important to do what you can to communicate with those patients. With the Affordable Care Act (ACA), many additional people within the Hispanic community in the United States now have the opportunity to obtain health insurance. Previously, this group had the […]
Many medical practices are hesitant to try out email marketing, and for good reason–the consequences of a HIPAA violation are serious, but the laws are not clear-cut on what is acceptable and what is not. With so much open to interpretation, practices are left wondering if it’s even worth the risk to reach out to […]