Bundled payments are another shift in how orthopedic surgeons and practices are addressing healthcare costs. Moving from a traditional fee-for-service model, in which the insurance company gets a bill from all of the different providers and facilities involved in a patient’s surgery, to one where the providers come together to standardize costs and bundle them […]
Orthopedic Practice Marketing
Orthopedic practices have unique marketing concerns that other practices do not. The right marketing strategy can help you attract more of the patients who really need your services and are a good fit for your practice.
We have found that orthopedic practices need 3 key components for a successful marketing strategy: an effective website design, online marketing, and patient education. Each of these components work together to help you attract new patients and keep your current patients happy.
By now, most orthopedic surgeons are familiar with the concept of reputation management. Physician review sites are very prominent in search results, and negative reviews can really stand out. Most orthopedic surgeons seek out reputation management services when they have a few negative reviews that they fear may affect their ability to attract patients from […]
With all of the changes happening in healthcare, it can be difficult to keep up. Coaching can help doctors better navigate changes that are happening now, as well as changes that have yet to happen. Darelyn “DJ” Mitsch from the Healthcare Coaching Institute was a guest during season 1 of our podcast. She explained the […]
Patient acquisition is a big focus here at P3—all of our orthopedic marketing efforts are geared toward helping practices get more of the right patients. It’s a topic we’ve discussed frequently, both on our podcast and our blog. Acquiring new patients for an orthopedic practice takes continual effort both inside and outside the practice, and […]
Orthopedic practices are having to focus on business needs more and more. However, they also have the challenge of balancing the business aspect of the practice with giving patients the care they need. Some orthopedic surgeons find the business side of running a practice frustrating. After all, they went into practice to help patients, not […]
Each new generation of patients is becoming more internet-savvy, and are turning to online sources to find information about healthcare before ever seeing a doctor. As an orthopedic surgeon, you might not treat younger patients on a regular basis unless you do sports medicine. However, even the behavior of older patients is shifting. You also […]
We know that an increasing number of people are spending significant amounts of time on mobile devices. According to Pew Research Center, 81% of Americans own a smartphone as of 2018, and 46% of smartphone owners say that they mostly access the internet via their phones. Because so many people own and use smartphones to […]