Value-based care is one of the biggest paradigm shifts facing orthopedic surgeons. It can affect not only the quality of care, but also how surgeons get paid. Going from a fee-for-service model to pay based on performance is a big change for orthopedic surgeons. While such a big shift in payment might, understandably, make surgeons […]
Orthopedic Practice Marketing
Orthopedic practices have unique marketing concerns that other practices do not. The right marketing strategy can help you attract more of the patients who really need your services and are a good fit for your practice.
We have found that orthopedic practices need 3 key components for a successful marketing strategy: an effective website design, online marketing, and patient education. Each of these components work together to help you attract new patients and keep your current patients happy.
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Interoperability has been a huge discussion not just in orthopedics, but healthcare as a whole. There are a lot of potential benefits to sharing healthcare data for both patients and providers, but getting there has been a challenge. Paige Goodhew, a product marketer for Redox, was a guest on one of our podcast episodes. Redox […]
Bundled payments are another shift in how orthopedic surgeons and practices are addressing healthcare costs. Moving from a traditional fee-for-service model, in which the insurance company gets a bill from all of the different providers and facilities involved in a patient’s surgery, to one where the providers come together to standardize costs and bundle them […]
By now, most orthopedic surgeons are familiar with the concept of reputation management. Physician review sites are very prominent in search results, and negative reviews can really stand out. Most orthopedic surgeons seek out reputation management services when they have a few negative reviews that they fear may affect their ability to attract patients from […]
With all of the changes happening in healthcare, it can be difficult to keep up. Coaching can help doctors better navigate changes that are happening now, as well as changes that have yet to happen. Darelyn “DJ” Mitsch from the Healthcare Coaching Institute was a guest during season 1 of our podcast. She explained the […]
Patient acquisition is a big focus here at P3—all of our orthopedic marketing efforts are geared toward helping practices get more of the right patients. It’s a topic we’ve discussed frequently, both on our podcast and our blog. Acquiring new patients for an orthopedic practice takes continual effort both inside and outside the practice, and […]
Orthopedic practices are having to focus on business needs more and more. However, they also have the challenge of balancing the business aspect of the practice with giving patients the care they need. Some orthopedic surgeons find the business side of running a practice frustrating. After all, they went into practice to help patients, not […]