We often talk about the marketing tactics we recommend for orthopaedic practices, but we also want to discuss some of the strategies we don’t recommend. A lot of the more “traditional” forms of marketing for orthopaedic practices have revolved around advertising offline. However, offline marketing can be very costly, and it’s difficult to determine your […]
Orthopedic Practice Marketing
Orthopedic practices have unique marketing concerns that other practices do not. The right marketing strategy can help you attract more of the patients who really need your services and are a good fit for your practice.
We have found that orthopedic practices need 3 key components for a successful marketing strategy: an effective website design, online marketing, and patient education. Each of these components work together to help you attract new patients and keep your current patients happy.
Getting involved in your community and getting to know your local network of physicians helps get your name out there in a different way than more traditional marketing efforts. When you make a good impression on patients and colleagues, they are more likely to remember you when your services are needed. Just by making the […]
Branding might not seem as important for physicians as it does for other types of professionals and businesses. However, in this changing medical landscape, physicians need to treat their practices more as businesses, and personal branding is a part of that. In this case, branding isn’t necessarily about logos and taglines. Simply put, a physician’s […]
In recent years, there have been a lot of changes to the ways that medical practices operate. Reimbursement levels are lower, so many physicians are feeling pressure to take on more patients to keep reimbursement levels the same. Specialists like orthopedic surgeons and gastroenterologists rely on referrals from primary care practitioners for the majority of […]
If you’re responsible for running an orthopaedic practice, you know you face a very different challenge in marketing your business than someone responsible for a plastic surgery or dentistry practice. That said, you have an opportunity to learn from these practices in terms of marketing. In general, plastic surgery and dentistry practices tend to take a much […]
Patients are increasingly turning to online sources when looking for an orthopedic surgeon. To get in front of those patients, you need to have an effective online presence. That’s where SEO (Search Engine Optimization) comes in. Download Slides Transcript Slide 1: Welcome Hi and welcome to today’s webinar: “How Orthopedic Practices Win with Today’s SEO”. Before […]
Many healthcare practices are hesitant to join social media sites like Facebook and Twitter, citing concerns about staying within HIPAA guidelines. With all of the laws in place, is it even possible for a medical practice to benefit from social media? While it’s true that HIPAA should definitely be a concern for your practice on […]