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Orthopedic Practice Marketing

Orthopedic practices have unique marketing concerns that other practices do not. The right marketing strategy can help you attract more of the patients who really need your services and are a good fit for your practice.

We have found that orthopedic practices need 3 key components for a successful marketing strategy: an effective website design, online marketing, and patient education. Each of these components work together to help you attract new patients and keep your current patients happy.

Looking for Some of Our Best Content?

Try the following:

  1. A Beginner's Guide to Online Marketing for Orthopaedic Practices
  2. The Advanced Guide to Online Marketing for Your Orthopaedic Practice

Webinar: How Orthopedic Practices Win with Today’s SEO

May 11, 2016

Patients are increasingly turning to online sources when looking for an orthopedic surgeon. To get in front of those patients, you need to have an effective online presence. That’s where SEO (Search Engine Optimization) comes in. Download Slides Transcript Slide 1: Welcome Hi and welcome to today’s webinar: “How Orthopedic Practices Win with Today’s SEO”. Before […]

7 Ways Healthcare Practices Can Benefit from Social Media

February 3, 2016

Many healthcare practices are hesitant to join social media sites like Facebook and Twitter, citing concerns about staying within HIPAA guidelines. With all of the laws in place, is it even possible for a medical practice to benefit from social media? While it’s true that HIPAA should definitely be a concern for your practice on […]

Real-Life Examples of Successful Healthcare Marketing Strategies (Case Studies)

December 30, 2015

The right online marketing strategy can make a big difference for your practice–it can improve your ranking in search results, which in turn can lead to more traffic to your website and increase your chances of being found by new patients. Healthcare marketing isn’t one-size-fits-all; to be successful, you have to assess your needs and choose […]

Starter Kit for Marketing Your Orthopaedic Practice (+ Free Ebook)

November 4, 2015

When orthopaedic surgeons get the real benefit of treating their practice like a business, they are ready to charge ahead at full steam with online marketing. The question is, where should they start? Too many options can lead to decision-paralysis, so we like to help people cut through the noise. To establish an online presence […]

Are You Focusing on the Right Patients, Pathologies, and Procedures?

September 30, 2015

This post is an update of a post originally created in 2014. Like any other business, medical practices are facing changing times, not only in terms of technology but also in terms of patient acquisition and increasing competition. In general, twenty percent of patients (the “customer base”) generate eighty percent of a practice’s income. But, […]

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A Beginner’s Guide to Online Marketing for Orthopaedic Practices

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Orthopedic Conferences

Want to network with other orthopedic surgeons and earn CME credits? Stay up to date on upcoming orthopedic conferences our event lists.

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