Because we primarily work with ortho, spine, and neuro practices, we often talk to practices whose patients tend to fall into the “senior” category. This is especially true for practices that focus on joint replacements and degenerative spinal conditions. When a practice primarily serves older patients, we’ll often hear phrases like, “We don’t need to […]
Patient Experience
Patient experience is an important aspect of marketing your practice. The experience patients have with your practice is what will ultimately make a lasting impression on them and keep them coming back.
The Benefits of Training for Your Office Managers
As healthcare paradigms have continued to shift, so have the roles of office managers. Your office managers are tasked with ensuring that your practice operates smoothly on a day to day basis. However, as new needs and processes arise, your office managers have to shift their normal processes to accommodate these changes. Training can be […]
Understanding Patient Behavior Online
Patients often go through several steps to gather information online before they ever make an appointment and walk into your office. As a medical practice, it’s important to understand how patients behave online so that you can cater your marketing efforts to these behaviors. The internet is a vast hub of information, which is great […]
Marketing to Millennial Patients
Millennial patients are very different from previous generations in a number of ways. Marketing strategies that work for other generations aren’t always effective for millennials. Millennials, also known as Generation Y, are typically categorized as individuals born between 1982 and 2000. They are often known for being very savvy on internet and technology. Traditional marketing […]
How to Build Relationships with Your Patients
The primary goal of a healthcare practice is to provide excellent care to patients. There are a number of factors that go into patient care, and each doctor has their own approach to how they interact with patients and share important information. During an interview on our Paradigm Shift of Healthcare podcast, Dr. Craig Greene, […]
Patient Experience & Communication Tips for Effective Word-of-Mouth Marketing
By improving your communication with current patients and working to provide the best experience possible, you can make a lasting impression. When patients are happy with your practice, they will recommend you to friends and family who need your services. Word-of-mouth is a powerful tool, and the right patient experience and communication efforts can ensure […]
How to Use Social Media Outside of Traditional Advertising
Social media doesn’t have to be all about promoting and advertising your healthcare practice. There are a number of ways your practice can use social media that enhance patients’ experience online, giving them something different than the other channels you use to market your practice. People are bombarded with marketing messages and advertisements in almost […]