Patients often go through several steps to gather information online before they ever make an appointment and walk into your office. As a medical practice, it’s important to understand how patients behave online so that you can cater your marketing efforts to these behaviors. The internet is a vast hub of information, which is great […]
Patient Experience
Patient experience is an important aspect of marketing your practice. The experience patients have with your practice is what will ultimately make a lasting impression on them and keep them coming back.
Marketing to Millennial Patients
Millennial patients are very different from previous generations in a number of ways. Marketing strategies that work for other generations aren’t always effective for millennials. Millennials, also known as Generation Y, are typically categorized as individuals born between 1982 and 2000. They are often known for being very savvy on internet and technology. Traditional marketing […]
How to Build Relationships with Your Patients
The primary goal of a healthcare practice is to provide excellent care to patients. There are a number of factors that go into patient care, and each doctor has their own approach to how they interact with patients and share important information. During an interview on our Paradigm Shift of Healthcare podcast, Dr. Craig Greene, […]
Patient Experience & Communication Tips for Effective Word-of-Mouth Marketing
By improving your communication with current patients and working to provide the best experience possible, you can make a lasting impression. When patients are happy with your practice, they will recommend you to friends and family who need your services. Word-of-mouth is a powerful tool, and the right patient experience and communication efforts can ensure […]
How to Use Social Media Outside of Traditional Advertising
Social media doesn’t have to be all about promoting and advertising your healthcare practice. There are a number of ways your practice can use social media that enhance patients’ experience online, giving them something different than the other channels you use to market your practice. People are bombarded with marketing messages and advertisements in almost […]
How to Create Patient Personas to Improve Your Marketing
One of the biggest hurdles to overcome with marketing your practice is the fact that all of your patients are different. They have different needs and values, and they respond to different things. Very few marketing messages are universally appealing. Many different types of businesses combat this problem by creating customer personas, which they then […]
The Role of Technology in Patient Engagement
Patient engagement has become very important for practices, as patients have more choices and greater access to information about healthcare. Practices have to keep patients engaged to improve patient satisfaction and retain current patients. Because patient engagement has become such a popular topic in practice management, there are no shortage of ideas and tips for […]