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Patient Experience

Patient experience is an important aspect of marketing your practice. The experience patients have with your practice is what will ultimately make a lasting impression on them and keep them coming back.

How to Create Patient Personas to Improve Your Marketing

December 20, 2017 Last Modified: March 9, 2020

One of the biggest hurdles to overcome with marketing your practice is the fact that all of your patients are different. They have different needs and values, and they respond to different things. Very few marketing messages are universally appealing. Many different types of businesses combat this problem by creating customer personas, which they then […]

The Role of Technology in Patient Engagement

August 2, 2017 Last Modified: March 4, 2020

Patient engagement has become very important for practices, as patients have more choices and greater access to information about healthcare. Practices have to keep patients engaged to improve patient satisfaction and retain current patients. Because patient engagement has become such a popular topic in practice management, there are no shortage of ideas and tips for […]

Do You Speak Your Patients’ “Language?”

June 27, 2017 Last Modified: July 7, 2022

Do you speak the same “language” as your patients? No, we’re not asking if you can speak foreign languages, although that is important if you have patients from different cultures. In this case, what we mean by “speaking your patients’ language” is conveying information to patients in a way that they understand. Patients have different […]

Small Practices’ Role in Improving Patient Experience

June 20, 2017 Last Modified: March 20, 2020

This month, we’ve been talking about the concept of the patient experience, an enormous topic that deserves all the attention it can get. There are so many facets to the patient experience when you consider the various health systems that must interact, the amount of information that a patient may potentially bring to the engagement, […]

Improve Patient Satisfaction for Your ASC with Better Online Communication

February 18, 2016 Last Modified: March 4, 2020

Ambulatory surgical centers (ASCs) can offer several benefits to patients who need to undergo surgical procedures. They are often more affordable than hospitals and can often provide higher quality, specialized care to patients undergoing procedures. The problem is, patients don’t think to research ambulatory surgical centers unless they have a procedure scheduled. At that time, […]

Customer Service Tips for Medical Practices

December 16, 2015 Last Modified: March 16, 2020

Patients now have more options than ever when it comes to choosing a physician. In this regard, medical practices have become more like other types of businesses than ever before. If a patient has a negative experience while in your office, even if it has nothing to do with treatment, that patient may very well seek out […]

How to Get Your Patients to Use Your Patient Portal

June 3, 2015 Last Modified: December 15, 2022

Patient portals can be a great convenience for both your patients and your office staff. They make it easy to keep track of important healthcare details without a paper trail, and for patients to take care of routine things like checking test results, requesting prescription refills, and updating their information. But even with those benefits, […]

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Our Top Marketing Resources

  • 50 Ways to Market Your Practice
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Recent Posts

  • Choosing an Online Marketing Provider for Your Practice? Ask These Questions December 13, 2022
  • 60 Ways to Market Your Medical Practice April 6, 2022
  • The Importance of Accessibility on Your Practice’s Website February 8, 2022
  • Episode 110: Our Top Advice for Online Marketing in Healthcare January 4, 2022
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