One of the biggest hurdles to overcome with marketing your practice is the fact that all of your patients are different. They have different needs and values, and they respond to different things. Very few marketing messages are universally appealing. Many different types of businesses combat this problem by creating customer personas, which they then […]
Patient experience is an important aspect of marketing your practice. The experience patients have with your practice is what will ultimately make a lasting impression on them and keep them coming back.
Patient engagement has become very important for practices, as patients have more choices and greater access to information about healthcare. Practices have to keep patients engaged to improve patient satisfaction and retain current patients. Because patient engagement has become such a popular topic in practice management, there are no shortage of ideas and tips for […]
Do you speak the same “language” as your patients? No, we’re not asking if you can speak foreign languages, although that is important if you have patients from different cultures. In this case, what we mean by “speaking your patients’ language” is conveying information to patients in a way that they understand. Patients have different […]
This month, we’ve been talking about the concept of the patient experience, an enormous topic that deserves all the attention it can get. There are so many facets to the patient experience when you consider the various health systems that must interact, the amount of information that a patient may potentially bring to the engagement, […]
Ambulatory surgical centers (ASCs) can offer several benefits to patients who need to undergo surgical procedures. They are often more affordable than hospitals and can often provide higher quality, specialized care to patients undergoing procedures. The problem is, patients don’t think to research ambulatory surgical centers unless they have a procedure scheduled. At that time, […]
Patients now have more options than ever when it comes to choosing a physician. In this regard, medical practices have become more like other types of businesses than ever before. If a patient has a negative experience while in your office, even if it has nothing to do with treatment, that patient may very well seek out […]
In order to attest to Stage 2 of Meaningful Use, you not only have to have an EHR with a patient portal, you have to get at least 5% of your patients to use it. That seems like a small number, but many practices are finding it difficult to get their patients to use their […]