Often, practices are so busy with their day-to-day operations that they don’t think about their marketing, including key components like their websites. We’ve worked with medical practices for over 20 years, and it’s not uncommon for practices to let their websites get very outdated, either from a technology or information standpoint. With more and more […]
Site Optimization
It's important to continue to optimize your website over time so that it not only meets the latest technology standards, but also aligns with your patient's expectations. In these articles, you'll learn how to evaluate your website for updates and continue to improve it over time.
The topics in this category give tips on optimizing many different aspects of your website, from patient experience, to HIPAA compliance, to mobile capabilities.
If you’d like to learn more about how we approach website optimization with our P3 Platform, please view our Website Services.
Best Practices for Orthopedic Practice Web Design
At P3, we’ve been working with orthopedic practices for over 20 years, helping our clients develop their web presence and marketing plans. Over time, we’ve continued to test and hone our strategy to get the best results for our clients. Through all of our testing, we’ve found web design elements that have worked really well […]
Prioritizing Your Practice’s Website Over Other Online Platforms
In the past, marketing a medical practice meant building up your website, then using a variety of other platforms to connect people back to your website: social media, ads, etc. While all of these platforms can certainly still enhance your ability to market to patients, it’s becoming more important than ever to focus on building […]
Optimize Your Web Presence with These 12 Tips
Your web presence is the “home base” of your marketing efforts. Even if patients don’t initially hear about your practice online, they are likely to go online to learn more about you. For that reason, it’s important to optimize your web presence to ensure patients are able to find you and get the information they […]
Is Your Website Driving Mobile Visitors Away?
We often talk about the need for practices to have mobile-friendly websites. Mobile-friendly websites are very important in terms of user-friendliness and keeping your patients happy, as more and more patients browse the internet via their mobile devices. In fact, if your website isn’t mobile-friendly, you could be driving your visitors away. With the wide […]
Webinar: How to Empower Patients with Your Website
Patients are turning to online sources for guidance when making medical decisions. If your website has the right features in place, it can guide patients through the process, empowering them to make important health decisions. Download Slides Transcript Slide 1: Welcome Hi and welcome to today’s webinar, “How to Empower Patients with Your Website.” We’ll […]
How to Make Your Practice’s Website Stand Out from Your Competitors
As more and more practices realize the importance of having an online presence, simply having a website is no longer enough to make your practice stand out in the online community. You’re going to have to do more work than that if you want to stand out from your competitors. Take a look at what […]