According to Pew Research Center, 72% of U.S. adults have searched for health information online. This means that if you want to attract new patients, you’ll need to market yourself online. There are lots of different ways you can market yourself online, but all of those marketing efforts need to point to one central location, […]
Site Optimization
It's important to continue to optimize your website over time so that it not only meets the latest technology standards, but also aligns with your patient's expectations. In these articles, you'll learn how to evaluate your website for updates and continue to improve it over time.
The topics in this category give tips on optimizing many different aspects of your website, from patient experience, to HIPAA compliance, to mobile capabilities.
If you’d like to learn more about how we approach website optimization with our P3 Platform, please view our Website Services.
The Benefits of Having an Appointment Request Form On Your Practice’s Website
These days, it’s common for medical practices to have either an appointment scheduling service or appointment request form on their website. However, there are still just as many practices who are resistant to the idea. There are a lot of valid reasons why a practice might not want to allow appointment scheduling or requests online. […]
Improving Your Practice’s Paid Search Landing Pages
Paid search campaigns can be a great way to attract new patients to your practice, but in order to truly be successful, you also have to pay attention to what these potential patients do after they get to your site. How many of them are actually taking the next step and making an appointment? The […]
Is Your Website Causing Issues for Patients on Their Phones?
Over the years, we have often mentioned the need for practices to have mobile-friendly websites. Mobile-friendly websites are very important in terms of user-friendliness and keeping your patients happy, as more and more patients browse the internet via their mobile devices.
Is It Time to Redesign Your Practice’s Website?
Often, practices are so busy with their day-to-day operations that they don’t think about their marketing, including key components like their websites. We’ve worked with medical practices for over 20 years, and it’s not uncommon for practices to let their websites get very outdated, either from a technology or information standpoint. With more and more […]
Best Practices for Orthopedic Practice Web Design
At P3, we’ve been working with orthopedic practices for over 20 years, helping our clients develop their web presence and marketing plans. Over time, we’ve continued to test and hone our strategy to get the best results for our clients. Through all of our testing, we’ve found web design elements that have worked really well […]
Prioritizing Your Practice’s Website Over Other Online Platforms
In the past, marketing a medical practice meant building up your website, then using a variety of other platforms to connect people back to your website: social media, ads, etc. While all of these platforms can certainly still enhance your ability to market to patients, it’s becoming more important than ever to focus on building […]