We’ve said it many times before, and we’ll say it again: medical practice marketing is not a one-size-fits all approach. There are several factors to consider with your practice’s marketing, including your specialties, your location, your size, your competitors, and so on. It may take some trial and error to find the right marketing mix […]
Marketing Strategy
Your ultimate goal is to get the right patients to your practice, but how do you do that? What marketing strategy will get you the results you want? Do you use paid search, content marketing, or a combination of the two? We’ll break it down for you so you can create the marketing strategy that best fits your practice’s needs.
If you'd like further assistance in improving your practice's marketing strategy, we also offer free consultations. Request a consultation today!
Planning Your Practice’s Communications for 2021
The past year has certainly been unpredictable. Many practices who had marketing plans had to drastically change or cut a lot of planned efforts due to COVID-19, either due to lack of budget or lack of time. While we still haven’t returned to “normal” yet, you can certainly take cues from last year to plan […]
50 Ways to Market Your Medical Practice
As the old saying goes, you shouldn’t put all of your eggs in one basket. Likewise, you shouldn’t stick to just one marketing strategy for your practice, either. Incorporate different elements into your strategy for the best return on your investment. Below are 50 different ways you can market your practice, grouped by type of […]
How to Explain New Procedures in Your Marketing
When your practice has a new procedure or service to offer, there are several things you might do to get the word out and start marketing the option to patients. While there are certainly a lot of different methods for getting the word out, the most important thing is helping your patients understand how they […]
Prove ROI in Your Marketing & Get the Most Out of Your Budget
Improve Your Practice by Focusing on Staff Engagement
When we talk about improving your practice, often the focus is on the patient experience. While patient experience is a critical component of success, your staff plays an important role in the way that patients perceive your practice. If you want to improve patient engagement, it starts with staff engagement. You have to give your […]
How Training Helps Your Practice Adapt to Change
The way we approach healthcare is shifting, perhaps now more rapidly than ever before. Leadership and staff have to evolve along with the practice, or the practice as a whole may not adapt to change as smoothly. Training can help your practice adapt more quickly to change as it happens. Training can help your leadership […]