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Marketing Strategy

Your ultimate goal is to get the right patients to your practice, but how do you do that? What marketing strategy will get you the results you want? Do you use paid search, content marketing, or a combination of the two? We’ll break it down for you so you can create the marketing strategy that best fits your practice’s needs.

If you'd like further assistance in improving your practice's marketing strategy, we also offer free consultations. Request a consultation today!

Choosing an Online Marketing Provider for Your Practice? Ask These Questions

December 13, 2022 Last Modified: December 13, 2022

When your practice is searching for an online marketing provider, you’ll hear a lot of sales pitches about why each company is the best one for you. Naturally, every company puts their best foot forward when they’re trying to make the sale. That said, it’s easy to get swayed by a sales pitch, especially if […]

60 Ways to Market Your Medical Practice

April 6, 2022 Last Modified: April 19, 2022

As the old saying goes, you shouldn’t put all of your eggs in one basket. Likewise, you shouldn’t stick to just one marketing strategy for your practice, either. Incorporate different elements into your strategy for the best return on your investment. Below are 60 different ways you can market your practice, grouped by type of […]

What Should Your Practice Advertise on Google Ads?

August 26, 2021 Last Modified: August 26, 2021

Google Ads campaigns can be a great way to drive traffic to your practice’s website, and more importantly, bring in new patients. However, it’s important to be strategic about what you are advertising in order to be successful. Though there are some limitations to how medical practices are allowed to advertise on Google Ads, it’s […]

5 Opportunities for Practices to Win with Social Media

July 29, 2021 Last Modified: July 29, 2021

Social media typically isn’t the first (or second, or even third) marketing tactic we recommend for medical practices, simply because there are several necessary steps to getting your practice established online first. With that said, if your practice has already covered the basics of online marketing and wants to branch out further, social media can […]

Nailing Your Practice’s Marketing Mix

April 20, 2021 Last Modified: April 20, 2021

We’ve said it many times before, and we’ll say it again: medical practice marketing is not a one-size-fits all approach. There are several factors to consider with your practice’s marketing, including your specialties, your location, your size, your competitors, and so on. It may take some trial and error to find the right marketing mix […]

Planning Your Practice’s Communications for 2021

March 23, 2021 Last Modified: March 23, 2021

The past year has certainly been unpredictable. Many practices who had marketing plans had to drastically change or cut a lot of planned efforts due to COVID-19, either due to lack of budget or lack of time. While we still haven’t returned to “normal” yet, you can certainly take cues from last year to plan […]

How to Explain New Procedures in Your Marketing

September 22, 2020 Last Modified: September 22, 2020

When your practice has a new procedure or service to offer, there are several things you might do to get the word out and start marketing the option to patients. While there are certainly a lot of different methods for getting the word out, the most important thing is helping your patients understand how they […]

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Our Top Marketing Resources

  • 50 Ways to Market Your Practice
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Recent Posts

  • Choosing an Online Marketing Provider for Your Practice? Ask These Questions December 13, 2022
  • 60 Ways to Market Your Medical Practice April 6, 2022
  • The Importance of Accessibility on Your Practice’s Website February 8, 2022
  • Episode 110: Our Top Advice for Online Marketing in Healthcare January 4, 2022
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