Unless your practice has a very large or unlimited marketing budget, you’ll likely have to prioritize where to spend your marketing dollars. There are so many methods you can use to market your practice, so there are a lot of different ways you can divide up your marketing budget. It’s important to be strategic about […]
Marketing Strategy
Your ultimate goal is to get the right patients to your practice, but how do you do that? What marketing strategy will get you the results you want? Do you use paid search, content marketing, or a combination of the two? We’ll break it down for you so you can create the marketing strategy that best fits your practice’s needs.
If you'd like further assistance in improving your practice's marketing strategy, we also offer free consultations. Request a consultation today!
Marketing to Out-of-Town Patients
If patients are traveling from other cities, states, or even countries for your unique treatment approaches and expertise, there is an opportunity to market to this group of patients and potentially attract more of those who are willing to travel for the right surgeon or specialist. When patients are considering traveling for surgery, they will […]
The Value of Social Proof in Medical Practice Marketing
Social proof is the concept that people are influenced by the opinions of others. It’s used a lot for marketing in other industries, but it can be applied to healthcare too. In the case of a medical practice, social proof means feedback from actual patients of yours. Social proof from patients can enhance and strengthen […]
Is Your Practice Taking Advantage of Newer Google My Business Features?
If you set up your practice’s Google My Business listings a long time ago and haven’t updated them since, there are probably a lot of new features you aren’t aware of. There are a lot of new options on Google My Business that can help your practice enhance its listings and provide more information to […]
The Increasing Use of Online Ads in Medical Practice Marketing
You may have noticed over the past few years that if you search for just about anything on Google, there are a ton of ads before you get to the actual organic search results. If you’re on social media, you’re probably also used to seeing ads every few posts when you scroll through your feed. […]
Conversion Tracking in Facebook Ads without Using the Meta Pixel
Recently, we’ve talked at length about how the HHS guidance on online tracking affects the use of analytics tools like Google Analytics. However, this isn’t the only type of online tracking that the bulletin addresses. Another tracking tool that has come under scrutiny is Facebook’s Meta Pixel, which is used to track website activity after […]
How HIPAA Applies to Your Practice’s Online Marketing
While you’re probably used to having to deal with HIPAA in your office, websites and online marketing have always been an area that wasn’t clearly as defined. However, a recent bulletin issued by the U.S. Department of Health & Human Services (HHS) on the use of analytics and online tracking tools indicates that they are […]
