Once you’ve established your practice’s web presence, advertising and media efforts are a great way to take your marketing to the next level. These efforts will help you get in front of patients who may not have heard of you through online searches or word-of-mouth. 1. Establish branding for your practice so you’re easily recognizable […]
Marketing Strategy
Your ultimate goal is to get the right patients to your practice, but how do you do that? What marketing strategy will get you the results you want? Do you use paid search, content marketing, or a combination of the two? We’ll break it down for you so you can create the marketing strategy that best fits your practice’s needs.
If you'd like further assistance in improving your practice's marketing strategy, we also offer free consultations. Request a consultation today!
15 Advertising & Media Tactics You Can Use for Your Practice
Once you’ve established your practice’s web presence, advertising and media efforts are a great way to take your marketing to the next level. These efforts will help you get in front of patients who may not have heard of you through online searches or word-of-mouth. 1. Establish branding for your practice so you’re easily recognizable […]
Advanced ROI Tracking Techniques for Medical Practices
As you continue to grow, evolve, and improve your practice’s online presence, it is important to understand your return on investment (ROI)–what is working well for you and what isn’t. Basic Google Analytics and keyword tracking can give you a sense of how well your website is doing in relation to your goals, but it […]
Online Marketing Trends for 2019
Ready to plan your practice’s marketing strategy for the new year? We’ve been keeping an eye on the latest marketing trends. As we move into 2019, these are some of the marketing strategies you should consider for your practice. 1. Video Marketing Content marketing will always be important for medical practices, but video marketing can […]
5 Things Your Competitors Can Teach You About Marketing
Even if your practice is located in a small town, you are likely competing with other practices for patients. To really stay ahead of your competition, you have to be aware of what they are doing. Every business should do periodic competitor reviews, and medical practices are no exception. You might learn a few things […]
The Worst Advice We’ve Ever Heard About Healthcare Marketing
Over the nearly 20 years that our company has existed, we’ve had clients come to us after working with other marketing companies. We’ve seen some great practice marketing strategies, and we’ve also seen some ill-advised marketing strategies. What’s the worst marketing advice we’ve ever heard? “Marketing a medical practice is just like marketing any other […]
Protecting Your Brand As a Physician
As a physician, your goal is to treat patients and help them with their medical problems. When you have patients to care for, you probably aren’t thinking as much about the business aspect of your practice. However, in this changing medical landscape, it is more important than ever for physicians to be thinking about the […]