Most orthopaedic practices are doing some type of online marketing, but many don’t know which, if any, of those methods are helpful. Learning to effectively measure your marketing strategies can help you streamline your marketing efforts. Download Slides Transcript Slide 1: Welcome Hi and welcome to today’s webinar, “How to Get the Most Out of Your […]
Your ultimate goal is to get the right patients to your practice, but how do you do that? What marketing strategy will get you the results you want? Do you use paid search, content marketing, or a combination of the two? We’ll break it down for you so you can create the marketing strategy that best fits your practice’s needs.
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Marketing to patients is certainly helpful in growing your ambulatory surgical center, but marketing to doctors can also play a crucial role in your center’s success and growth. With the right marketing strategy, you can recruit more doctors to perform procedures at your ambulatory surgical center (ASC). In turn, this can help you expand your […]
When you hear the word “branding,” you probably think about companies that sell a product: a car manufacturer, a clothing retailer, an electronics company, and so on. Branding is certainly important to these types of businesses, but did you know that branding is just as important for a medical practice? Your practice is also a business, […]
There are lots of different ways you can determine the return on investment (ROI) of your marketing efforts. However, many methods of tracking that information can be quite technical and time-consuming. If you’re not ready to dive into all of that information, there are a few quick and easy ways to get a sense of […]
As an office manager of a medical or surgical practice, you have to stay on top of the day-to-day operation of your office. On top of that, you may also be involved in managing your practice’s marketing. When you’re responsible for making sure the everyday processes in your office run smoothly, it can be difficult […]
The marketing funnel is a staple for sales-based businesses, but you can make it work for your practice too. In fact, your patients go through similar steps when choosing a doctor as they do when deciding to purchase an item. Let’s look at the marketing funnel and how it applies to your practice. Top of […]