When you hear the word “branding,” you probably think about companies that sell a product: a car manufacturer, a clothing retailer, an electronics company, and so on. Branding is certainly important to these types of businesses, but did you know that branding is just as important for a medical practice? Your practice is also a business, […]
Marketing Strategy
Your ultimate goal is to get the right patients to your practice, but how do you do that? What marketing strategy will get you the results you want? Do you use paid search, content marketing, or a combination of the two? We’ll break it down for you so you can create the marketing strategy that best fits your practice’s needs.
If you'd like further assistance in improving your practice's marketing strategy, we also offer free consultations. Request a consultation today!
An Office Manager’s Guide to Marketing for Your Medical Practice
As an office manager of a medical or surgical practice, you have to stay on top of the day-to-day operation of your office. On top of that, you may also be involved in managing your practice’s marketing. When you’re responsible for making sure the everyday processes in your office run smoothly, it can be difficult […]
How the Marketing Funnel Applies to Healthcare Practices
The marketing funnel is a staple for sales-based businesses, but you can make it work for your practice too. In fact, your patients go through similar steps when choosing a doctor as they do when deciding to purchase an item. Let’s look at the marketing funnel and how it applies to your practice. Top of […]