Orthopedic, spine, and neuro practices across the country are scrambling to figure out next steps as COVID-19 restricts elective procedures, and patients are nervous to go out in public. While some practices have opted to temporarily close their doors, others are looking for ways to help patients get the care they need. As you know, […]
Marketing Strategy
Your ultimate goal is to get the right patients to your practice, but how do you do that? What marketing strategy will get you the results you want? Do you use paid search, content marketing, or a combination of the two? We’ll break it down for you so you can create the marketing strategy that best fits your practice’s needs.
If you'd like further assistance in improving your practice's marketing strategy, we also offer free consultations. Request a consultation today!
15 Advertising & Media Tactics You Can Use for Your Practice
Once you’ve established your practice’s web presence, advertising and media efforts are a great way to take your marketing to the next level. These efforts will help you get in front of patients who may not have heard of you through online searches or word-of-mouth. 1. Establish branding for your practice so you’re easily recognizable […]
15 Advertising & Media Tactics You Can Use for Your Practice
Once you’ve established your practice’s web presence, advertising and media efforts are a great way to take your marketing to the next level. These efforts will help you get in front of patients who may not have heard of you through online searches or word-of-mouth. 1. Establish branding for your practice so you’re easily recognizable […]
Advanced ROI Tracking Techniques for Medical Practices
As you continue to grow, evolve, and improve your practice’s online presence, it is important to understand your return on investment (ROI)–what is working well for you and what isn’t. Basic Google Analytics and keyword tracking can give you a sense of how well your website is doing in relation to your goals, but it […]
50 Ways to Market Your Medical Practice
As the old saying goes, you shouldn’t put all of your eggs in one basket. Likewise, you shouldn’t stick to just one marketing strategy for your practice, either. Incorporate different elements into your strategy for the best return on your investment. Below are 50 different ways you can market your practice, grouped by type of […]
Online Marketing Trends for 2019
Ready to plan your practice’s marketing strategy for the new year? We’ve been keeping an eye on the latest marketing trends. As we move into 2019, these are some of the marketing strategies you should consider for your practice. 1. Video Marketing Content marketing will always be important for medical practices, but video marketing can […]
5 Things Your Competitors Can Teach You About Marketing
Even if your practice is located in a small town, you are likely competing with other practices for patients. To really stay ahead of your competition, you have to be aware of what they are doing. Every business should do periodic competitor reviews, and medical practices are no exception. You might learn a few things […]