As the old saying goes, you shouldn’t put all of your eggs in one basket. Likewise, you shouldn’t stick to just one marketing strategy for your practice, either. Incorporate different elements into your strategy for the best return on your investment. Below are 50 different ways you can market your practice, grouped by type of […]
Your ultimate goal is to get the right patients to your practice, but how do you do that? What marketing strategy will get you the results you want? Do you use paid search, content marketing, or a combination of the two? We’ll break it down for you so you can create the marketing strategy that best fits your practice’s needs.
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Ready to plan your practice’s marketing strategy for the new year? We’ve been keeping an eye on the latest marketing trends. As we move into 2019, these are some of the marketing strategies you should consider for your practice. 1. Video Marketing Content marketing will always be important for medical practices, but video marketing can […]
Even if your practice is located in a small town, you are likely competing with other practices for patients. To really stay ahead of your competition, you have to be aware of what they are doing. Every business should do periodic competitor reviews, and medical practices are no exception. You might learn a few things […]
Over the nearly 20 years that our company has existed, we’ve had clients come to us after working with other marketing companies. We’ve seen some great practice marketing strategies, and we’ve also seen some ill-advised marketing strategies. What’s the worst marketing advice we’ve ever heard? “Marketing a medical practice is just like marketing any other […]
Most medical practices know that they need to market themselves in this changing medical landscape, but in many cases their marketing budget is limited. You want to spend your practice’s marketing budget wisely, but traditionally, there haven’t been a lot of metrics to tie marketing efforts to actual appointments and procedures. Stats like pageviews and […]
As a physician, your goal is to treat patients and help them with their medical problems. When you have patients to care for, you probably aren’t thinking as much about the business aspect of your practice. However, in this changing medical landscape, it is more important than ever for physicians to be thinking about the […]
When you are busy running the day-to-day operations of your practice, it can be difficult to find the time to fit marketing into the equation. By adopting an efficient marketing plan, you can make your marketing efforts more efficient and effective. Download Slides Download Transcript Transcript Slide 1: Welcome Hi and welcome to today’s webinar: […]