The way we approach healthcare is shifting, perhaps now more rapidly than ever before. Leadership and staff have to evolve along with the practice, or the practice as a whole may not adapt to change as smoothly. Training can help your practice adapt more quickly to change as it happens. Training can help your leadership […]
Marketing Strategy
Your ultimate goal is to get the right patients to your practice, but how do you do that? What marketing strategy will get you the results you want? Do you use paid search, content marketing, or a combination of the two? We’ll break it down for you so you can create the marketing strategy that best fits your practice’s needs.
If you'd like further assistance in improving your practice's marketing strategy, we also offer free consultations. Request a consultation today!
Embracing Health Tech to Navigate Change
So far, this year has thrown a lot of unexpected changes in the way of medical practices. COVID-19 has forced a lot of practices to pivot quickly and change a lot of their normal processes to accommodate new requirements and patient needs. Those that could not pivot quickly have had a harder time recovering. Since […]
Tips for Marketing Your Regenerative Medicine Practice
Because regenerative medicine is a newer field, and treatments are generally nonsurgical in nature, the approach to marketing this type of practice is a bit different than what we would recommend for a surgical practice. Whether you are a practice that solely focuses on regenerative medicine, or an orthopedic practice that offers regenerative medicine as […]
Webinar: How to Build a Thriving Orthobiologic Practice in the Age of COVID-19
As part of the TOBI 2020 Virtual Conference, we teamed up with our partners at Doctor.com to host a webinar on building a thriving orthobiologic practice in the age of COVID-19. We were also joined by Dr. Jay Bowen and Dr. Scott Sigman, who are physicians in the orthobiologic space. They shared their experiences and […]
Update: How Practices Are Addressing COVID-19 on Their Websites
Just like many businesses across the country, orthopedic, spine, and neuro practices are being affected by the rapid changes caused by the COVID-19 pandemic. While these changes are necessary to stop the spread of the virus, they have drastically changed the way that practices can operate for the time being. When we first published this […]
Advertising Your Practice Amid COVID-19 Restrictions
Orthopedic, spine, and neuro practices across the country are scrambling to figure out next steps as COVID-19 restricts elective procedures, and patients are nervous to go out in public. While some practices have opted to temporarily close their doors, others are looking for ways to help patients get the care they need. As you know, […]
15 Advertising & Media Tactics You Can Use for Your Practice
Once you’ve established your practice’s web presence, advertising and media efforts are a great way to take your marketing to the next level. These efforts will help you get in front of patients who may not have heard of you through online searches or word-of-mouth. 1. Establish branding for your practice so you’re easily recognizable […]