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Online Marketing for Orthopedic, Spine, and Neuro Practices

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Marketing Strategy

Your ultimate goal is to get the right patients to your practice, but how do you do that? What marketing strategy will get you the results you want? Do you use paid search, content marketing, or a combination of the two? We’ll break it down for you so you can create the marketing strategy that best fits your practice’s needs.

If you'd like further assistance in improving your practice's marketing strategy, we also offer free consultations. Request a consultation today!

Improve Your Practice by Focusing on Staff Engagement

August 26, 2020 Last Modified: August 26, 2020

When we talk about improving your practice, often the focus is on the patient experience. While patient experience is a critical component of success, your staff plays an important role in the way that patients perceive your practice. If you want to improve patient engagement, it starts with staff engagement. You have to give your […]

How Training Helps Your Practice Adapt to Change

August 18, 2020 Last Modified: August 18, 2020

The way we approach healthcare is shifting, perhaps now more rapidly than ever before. Leadership and staff have to evolve along with the practice, or the practice as a whole may not adapt to change as smoothly. Training can help your practice adapt more quickly to change as it happens. Training can help your leadership […]

Embracing Health Tech to Navigate Change

August 11, 2020 Last Modified: August 11, 2020

So far, this year has thrown a lot of unexpected changes in the way of medical practices. COVID-19 has forced a lot of practices to pivot quickly and change a lot of their normal processes to accommodate new requirements and patient needs. Those that could not pivot quickly have had a harder time recovering. Since […]

Tips for Marketing Your Regenerative Medicine Practice

July 19, 2020 Last Modified: August 3, 2022

Because regenerative medicine is a newer field, and treatments are generally nonsurgical in nature, the approach to marketing this type of practice is a bit different than what we would recommend for a surgical practice. Whether you are a practice that solely focuses on regenerative medicine, or an orthopedic practice that offers regenerative medicine as […]

Webinar: How to Build a Thriving Orthobiologic Practice in the Age of COVID-19

June 15, 2020 Last Modified: June 25, 2020

As part of the TOBI 2020 Virtual Conference, we teamed up with our partners at Doctor.com to host a webinar on building a thriving orthobiologic practice in the age of COVID-19. We were also joined by Dr. Jay Bowen and Dr. Scott Sigman, who are physicians in the orthobiologic space. They shared their experiences and […]

Update: How Practices Are Addressing COVID-19 on Their Websites

May 18, 2020 Last Modified: May 18, 2020

Just like many businesses across the country, orthopedic, spine, and neuro practices are being affected by the rapid changes caused by the COVID-19 pandemic. While these changes are necessary to stop the spread of the virus, they have drastically changed the way that practices can operate for the time being. When we first published this […]

Advertising Your Practice Amid COVID-19 Restrictions

April 21, 2020 Last Modified: April 21, 2020

Orthopedic, spine, and neuro practices across the country are scrambling to figure out next steps as COVID-19 restricts elective procedures, and patients are nervous to go out in public. While some practices have opted to temporarily close their doors, others are looking for ways to help patients get the care they need. As you know, […]

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Our Top Marketing Resources

  • 50 Ways to Market Your Practice
  • A Beginner’s Guide to Online Marketing for Orthopaedic Practices (eBook)

Recent Posts

  • 60 Ways to Market Your Medical Practice April 6, 2022
  • The Importance of Accessibility on Your Practice’s Website February 8, 2022
  • Episode 110: Our Top Advice for Online Marketing in Healthcare January 4, 2022
  • Episode 109: How Practices are Facing the Ongoing Reality of COVID December 20, 2021
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