Location is often a key factor for patients when choosing a doctor. It’s no wonder that map listings are one of the top ways that patients search for doctors. Patients may be willing to travel for certain procedures and skills, but when it comes to care providers that they will see on a regular basis, […]
What is search engine optimization (SEO) and what does it mean for your practice? We’ll help you understand how search engines work and how you can use SEO to help your practice get found online. SEO best practices are constantly evolving and changing to keep up with changes in search engine criteria, but we’ve got the tips to keep you on top of your practice’s SEO efforts.
Although many ortho, spine, and neuro practices get patients through word of mouth and referrals, an ever-increasing number of patients still go online to get more information. We also have to consider the patients who didn’t get a referral from another doctor, friend, or family member, perhaps because they moved to a new city or […]
Over the past year, marketing has taken a back seat for a lot of practices. COVID-19 put a lot of strain on practices, from process changes to personnel changes and in some cases, budget constraints. Practices were just doing what they had to do to keep things moving, so marketing naturally fell off the radar. […]
Technology is constantly evolving, and with that, so does user behavior. One of the latest trends in technology is voice chat—many devices now offer this feature, from mobile devices and laptops, to voice assistant speakers, and even household appliances. As with any evolution in technology, the more it becomes part of our everyday lives, the […]
The majority of patients are searching online to find information about their conditions and where they can seek treatment. If your practice does not have an effective online presence, you could miss out on those patients. What exactly does an effective online presence entail? At a minimum, you need to have a website and listings […]
Your practice may not be able to dominate search results for all of the terms surrounding your specialties. You may be able to rank well for a few terms in your area, but your practice probably won’t dominate search results in these cases unless you have little or no competition. On the other hand, you […]
Local SEO is yet one more buzz-phrase to throw around when it comes to online marketing, so let’s go ahead and clarify so that we can all be on the same page. Local SEO is the type of search engine optimization that businesses with brick-and-mortar locations should be using. Local SEO is specifically targeted at […]