Marketing is important for urgent care centers because they are competing with doctors’ offices and hospital emergency rooms for patients. It’s important for urgent care centers to get the word out about themselves and their advantages if they want to be able to compete. There are several ways that urgent care centers can get the […]
What is search engine optimization (SEO) and what does it mean for your practice? We’ll help you understand how search engines work and how you can use SEO to help your practice get found online. SEO best practices are constantly evolving and changing to keep up with changes in search engine criteria, but we’ve got the tips to keep you on top of your practice’s SEO efforts.
The medical practice dynamic is always in flux, and small practices sometimes end up merging with larger groups. Instead of having one or two locations, these groups may end up with 5 or more locations in different cities or sometimes, even different states. That type of expansion can certainly be great for business, but it […]
As you may already be aware, Google’s recent changes to how local listings show up in search results makes it more important than ever to improve ranking for your map listings. Previously, when searching for a particular type of business or service on Google, you would see up to 7 map listings, if there were enough relevant […]
In the interest of consolidating information for website visitors, some practices have one page on their website that lists all of their locations. Most of the time, this is all that is needed to differentiate between the two locations in search engines. However, in some cases, local SEO issues can arise from placing information for […]
Our clients often have questions about the basics of search engine optimization (SEO). We put together a list of some of the most common questions we get asked in an effort to answer some of the questions you may have. Of course, you can always feel free to contact us if you have any questions […]
Every time a query is made on Google’s search engine, two algorithms will decide the order in which results will appear. The first algorithm delivers the non-paid (organic) search results, which are displayed ten results per page. The websites that are best optimized for search engines will rank near the top. The second algorithm provides […]
You need to boost traffic to your website, but do you go with pay-per-click (PPC) advertising, or search engine optimization? What is the difference, and which is better? In this post, we’ll break it down for you so that you can make the best decision for your practice. Paid Search (PPC) With pay-per-click advertising, you […]