Do you know if your practice’s website is being served over a secure connection? It’s easy to find the answer. Look at the top of your browser window in the address bar. If your web address starts with “https,” then your site has a secure connection. Many browsers will also put a little lock icon […]
What is search engine optimization (SEO) and what does it mean for your practice? We’ll help you understand how search engines work and how you can use SEO to help your practice get found online. SEO best practices are constantly evolving and changing to keep up with changes in search engine criteria, but we’ve got the tips to keep you on top of your practice’s SEO efforts.
Our goal is to help physicians take control of their practices with effective marketing methods that empower and inform patients. Medical practices have unique marketing needs that other businesses do not have to consider, and our 20 years of experience in working with medical practices has helped us gain an understanding of what practices need […]
Intelligent Personal Assistants like Siri, Cortana, Amazon’s Alexa, and Google Now are quickly becoming an essential part of everyday life for many people. It’s a means of quickly gathering information and answers to questions throughout the day. However, voice search works differently than a typical search engine query that you would do on your desktop […]
Marketing is important for urgent care centers because they are competing with doctors’ offices and hospital emergency rooms for patients. It’s important for urgent care centers to get the word out about themselves and their advantages if they want to be able to compete. There are several ways that urgent care centers can get the […]
The medical practice dynamic is always in flux, and small practices sometimes end up merging with larger groups. Instead of having one or two locations, these groups may end up with 5 or more locations in different cities or sometimes, even different states. That type of expansion can certainly be great for business, but it […]
As you may already be aware, Google’s recent changes to how local listings show up in search results makes it more important than ever to improve ranking for your map listings. Previously, when searching for a particular type of business or service on Google, you would see up to 7 map listings, if there were enough relevant […]
In the interest of consolidating information for website visitors, some practices have one page on their website that lists all of their locations. Most of the time, this is all that is needed to differentiate between the two locations in search engines. However, in some cases, local SEO issues can arise from placing information for […]