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P3

Online Marketing for Orthopedic, Spine, and Neuro Practices

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SEO

What is search engine optimization (SEO) and what does it mean for your practice? We’ll help you understand how search engines work and how you can use SEO to help your practice get found online. SEO best practices are constantly evolving and changing to keep up with changes in search engine criteria, but we’ve got the tips to keep you on top of your practice’s SEO efforts.

Content Writing vs. Paid Search (SEO vs. PPC)

September 22, 2014

You need to boost traffic to your website, but do you go with pay-per-click (PPC) advertising, or search engine optimization? What is the difference, and which is better? In this post, we’ll break it down for you so that you can make the best decision for your practice. Paid Search (PPC) With pay-per-click advertising, you […]

Why Your Site Doesn’t Show Up in Search: Duplicate Content

August 22, 2014

You’ve gone through the trouble of setting up a website for your practice, but you’re not getting many visitors. What gives? It could be that you have duplicate content on your website, which search engines don’t like to rank highly. “What’s duplicate content?” you ask. Well, duplicate content is any content either copied from another […]

Which Is More Important: Ranking or Site Traffic?

August 14, 2014

For the data hungry among us, knowing the key metrics we need to measure is crucial to the decision-making process. Unfortunately, focusing on the wrong metrics can wreak havoc with your marketing effectiveness. In marketing / business terms, we’re looking for our key performance indicator (KPI). So, is search engine ranking or website traffic the […]

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  • Orthopedic Practice Marketing
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  • Patient Experience
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Our Top Marketing Resources

  • 50 Ways to Market Your Practice
  • A Beginner’s Guide to Online Marketing for Orthopaedic Practices (eBook)

Recent Posts

  • What Medical Practices Need to Know About Voice Search & FAQ February 23, 2021
  • The Benefits of Having an Appointment Request Form On Your Practice’s Website February 9, 2021
  • Improving Your Practice’s Paid Search Landing Pages January 26, 2021
  • 50 Ways to Market Your Medical Practice November 23, 2020
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