Our clients often have questions about the basics of search engine optimization (SEO). We put together a list of some of the most common questions we get asked in an effort to answer some of the questions you may have. Of course, you can always feel free to contact us if you have any questions […]
SEO
What is search engine optimization (SEO) and what does it mean for your practice? We’ll help you understand how search engines work and how you can use SEO to help your practice get found online. SEO best practices are constantly evolving and changing to keep up with changes in search engine criteria, but we’ve got the tips to keep you on top of your practice’s SEO efforts.
How Google’s Paid Search Works
Every time a query is made on Google’s search engine, two algorithms will decide the order in which results will appear. The first algorithm delivers the non-paid (organic) search results, which are displayed ten results per page. The websites that are best optimized for search engines will rank near the top. The second algorithm provides […]
Content Writing vs. Paid Search (SEO vs. PPC)
You need to boost traffic to your website, but do you go with pay-per-click (PPC) advertising, or search engine optimization? What is the difference, and which is better? In this post, we’ll break it down for you so that you can make the best decision for your practice. Paid Search (PPC) With pay-per-click advertising, you […]
Why Your Site Doesn’t Show Up in Search: Duplicate Content
You’ve gone through the trouble of setting up a website for your practice, but you’re not getting many visitors. What gives? It could be that you have duplicate content on your website, which search engines don’t like to rank highly. “What’s duplicate content?” you ask. Well, duplicate content is any content either copied from another […]
Which Is More Important: Ranking or Site Traffic?
For the data hungry among us, knowing the key metrics we need to measure is crucial to the decision-making process. Unfortunately, focusing on the wrong metrics can wreak havoc with your marketing effectiveness. In marketing / business terms, we’re looking for our key performance indicator (KPI). So, is search engine ranking or website traffic the […]