As we’ve mentioned before, patient testimonials are a form of social proof that can help to enhance your practice’s marketing. However, if you really want them to make an impact, you need to use them strategically. It’s common for practices to have a Testimonials page on their website, or sometimes a scrolling function for testimonials […]
Reputation Marketing
Reputation marketing primarily focuses on the online review websites that are now very prevalent in search results. The vast majority of patients typically have positive things to say about your practice, so reputation marketing focuses on collecting more online reviews from patients so that other potential patients see an accurate representation of your reputation when searching online.
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Why You Should Continue Reputation Marketing Long-Term
Since the COVID-19 pandemic has swept our country, many practices have, understandably, sought out ways to cut back on their budgets. Often, marketing is one of the first things to be cut from the budget because it is not essential to the daily operations of the practice. As a marketing company, we could of course […]
Your Practice’s Guide to Online Review Sites
Online review sites are only continuing to grow in popularity among patients. Patients who have had both positive and negative experiences want others to know, and patients looking for a new physician often check these sites as part of the decision-making process. For these reasons, monitoring online review sites should be an important part of […]
How Patient Stories Can Positively Impact Your Practice
There are many different ways to market your practice, from your website to advertising to social media. However, the best results don’t always come directly from these efforts. Sometimes, the best marketing for your practice is word of mouth from current patients. Patient stories can really impact your practice, regardless of your marketing efforts. It’s […]
What is Reputation Marketing?
If your practice has ever gotten negative press or negative ratings on patient review sites, you’ve probably heard a lot about reputation management. Even if your practice hasn’t had to worry about reputation management, you’re probably at least familiar with the concept. Reputation management focuses on restoring a positive reputation for your practice after you’ve […]
UCompareHealthCare.com for Physicians
**Note: UCompareHealthCare has closed and the site has been taken down since this article was published.** UCompareHealthCare (UCHC) is a healthcare-specific review site. Unlike most physician review sites, however, UCompareHealthCare goes an extra step and offers free doctor comparison reports, making it easier for patients to compare local physicians to find the doctor that best […]
YellowPages.com for Physicians
Yellow Pages has always been among the more traditional venues for marketing a business. While fewer people actually open up the physical copy of the Yellow Pages these days, there is still some value with being listed on their site. The Basics Can practices have a listing, or is the site just for physicians? Both […]
