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Online Marketing for Orthopedic, Spine, and Neuro Practices

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Reputation Marketing

Reputation marketing primarily focuses on the online review websites that are now very prevalent in search results. The vast majority of patients typically have positive things to say about your practice, so reputation marketing focuses on collecting more online reviews from patients so that other potential patients see an accurate representation of your reputation when searching online.

Read Our Top Reputation Marketing Posts:

  • What is Reputation Marketing?
  • Your Practice's Guide to Online Review Sites

 

Want to learn more about our approach to Reputation Marketing? View our Reputation Marketing services.

Healthgrades.com for Physicians

January 28, 2016

Healthgrades is a healthcare review site for physicians, medical practices, and hospitals. It is one of the most popular healthcare review sites among patients. The Basics Can practices have a listing, or is the site just for physicians? Both individual physicians and group practices can have listings on Healthgrades. Individual physician listings can even be […]

RateMDs.com for Physicians

January 21, 2016

RateMDs is a popular healthcare-specific online review site that allows patients to review their physicians. The site is free for both physicians and patients to use. It was founded in 2004 by the same person who founded RateMyProfessors.com and RateMyTeachers.com. The Basics Can practices have a listing, or is the site just for physicians? RateMDs […]

Yelp.com for Physicians

January 13, 2016

We encourage practices to monitor their reviews online and claim their profiles on listing sites to be able to manage and respond to reviews. To give you an idea of what to expect from each review site, we will be reviewing the most popular sites that patients use to review their physicians. First up is […]

Take Charge of Your Online Reviews: How to Be Proactive and Reactive

June 24, 2015

Online patient reviews are becoming increasingly popular, and it is important that your practice stays in the know about what is being said about you online. While a few negative reviews may not completely ruin the reputation of your practice, you shouldn’t just leave them alone either. These reviews can give you helpful insights into […]

13 Ways to Collect Feedback Online

April 14, 2015

Great musicians and public speakers can incorporate audience feedback on the fly to help shape their performance. For medical and surgical practices, the process looks rather different. Gathering feedback happens in a few ways: by providing an avenue for someone to share opinions, by actively asking for feedback, and by going out to find feedback […]

How You Can Benefit from Doximity

April 1, 2015

Doximity, the social media network for physicians, has been getting a lot of buzz lately in the healthcare community. The network has grown tremendously since its 2010 launch; the company claims that 70% of the country’s physicians have joined. Are there really benefits to a physician-only social network? Early adopters seem to think so. They may […]

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  • Orthopedic Practice Marketing
  • Marketing Strategy
  • Patient Experience
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  • Reputation Marketing
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Our Top Marketing Resources

  • 50 Ways to Market Your Practice
  • A Beginner’s Guide to Online Marketing for Orthopaedic Practices (eBook)

Recent Posts

  • What Medical Practices Need to Know About Voice Search & FAQ February 23, 2021
  • The Benefits of Having an Appointment Request Form On Your Practice’s Website February 9, 2021
  • Improving Your Practice’s Paid Search Landing Pages January 26, 2021
  • 50 Ways to Market Your Medical Practice November 23, 2020
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