If your practice is located in an area with a thriving Hispanic community, it’s important to do what you can to communicate with those patients. With the Affordable Care Act (ACA), many additional people within the Hispanic community in the United States now have the opportunity to obtain health insurance. Previously, this group had the […]
Content marketing is an essential part of showcasing your practice's expertise and reassuring patients that your practice can help. The right content marketing strategy can also help to improve your search engine ranking.
The phrase “content marketing” actually covers a variety of mediums. The content on your website should be a major part of your content marketing strategy, but your content strategy should encompass things like email marketing and social media, as well.
Get Started with Our Top Content Marketing Posts:
- Content Writing vs. Paid Search
- Do's and Don'ts of Email Marketing for Medical Practices
- How to Keep Your Practice’s Communication HIPAA-Compliant
Want to learn more about how we approach content marketing for our clients? View our Content Marketing Packages.
Many medical practices are hesitant to try out email marketing, and for good reason–the consequences of a HIPAA violation are serious, but the laws are not clear-cut on what is acceptable and what is not. With so much open to interpretation, practices are left wondering if it’s even worth the risk to reach out to […]
Social media can be a great tool for practices to reach out to patients, but staying in compliance with HIPAA is a major concern. A slip-up could make your practice look bad, but more importantly, it could put you in trouble with the law. It can be tempting for practices to avoid social media altogether, […]
Facebook is a great place to connect and build relationships with both current and potential patients. However, simply having a Facebook page isn’t enough to build up trust among your audience–you need to post regularly, and post the things your audience wants to see. Whether your practice is new to Facebook, or you’ve had a […]
When medical office managers have to oversee the day-to-day processes within the practice and manage the practice’s social media, it can be difficult to stay on top of everything. That’s where a social media plan comes in handy. Whether you take care of all of your practice’s social media posts yourself, or several people are […]
Email is a great way to communicate with patients. In our often fast-paced lives, many patients actually prefer to hear from their healthcare providers through email. Email marketing and communication offers several benefits for your practice as well. It allows you to quickly and easily communicate with patients. You can target the message to a […]
Content marketing is a way to guide your patients to the information they need, thereby establishing trust in the process. If you have looked into online marketing for your practice recently, you’ve probably heard the words “content marketing” quite a bit. Don’t blow this off as just a fad, though; if Google’s recent changes are […]