A lot of the work that ultimately affects a patient’s experience happens behind the scenes, but operations can be just as important to a practice’s financial viability as their patient care or marketing. Scott, Michael, and Jared discuss tips for providers to make operational improvements that can have an even greater impact during the pandemic. […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Implementing ACOs That Benefit Both Patients and Providers
Value-based care is one of the biggest paradigm shifts facing orthopedic surgeons. It can affect not only the quality of care, but also how surgeons get paid. Going from a fee-for-service model to pay based on performance is a big change for orthopedic surgeons. While such a big shift in payment might, understandably, make surgeons […]
Episode 47: Reducing the Real Costs of Care
Healthcare attorney Doug Aldeen offers a highly informed take on whether providers, hospitals, and insurance companies have a responsibility to keep costs down for patients. In this episode, you’ll learn the “state of the state” of self-funded contracting, why it’s important, how payment models need to change, and the rise of price gouging during the […]
The Benefits of Interoperability
Interoperability has been a huge discussion not just in orthopedics, but healthcare as a whole. There are a lot of potential benefits to sharing healthcare data for both patients and providers, but getting there has been a challenge. Paige Goodhew, a product marketer for Redox, was a guest on one of our podcast episodes. Redox […]
Episode 46: Patients Deserve to Know Prices
Patients deserve to know real prices and have a trusted, competitive marketplace for healthcare. Benefits Advisor Carl Schuessler, Jr., Managing Principal of Mitigate Partners, describes how insurer-built plans have ceased to meet the needs of employers and employees, and how employer-built plans save costs for everyone by cutting out the middlemen. In this episode, you’ll […]
How Your Practice Can Benefit from Bundled Payments in an ASC Setting
Bundled payments are another shift in how orthopedic surgeons and practices are addressing healthcare costs. Moving from a traditional fee-for-service model, in which the insurance company gets a bill from all of the different providers and facilities involved in a patient’s surgery, to one where the providers come together to standardize costs and bundle them […]
Episode 45: New Battlegrounds, New Battle Plans
Well-known marketing consultant John Marzano describes the seismic shifts happening at the intersection of primary care, retail health, and COVID-19. In this episode, you’ll learn how consumers are going to be fickle when choosing primary care services, how those choices trickle down to specialty care in new ways, and how the need to ramp up […]