When health tech companies work together with physicians to provide better communication and education for patients, it’s a win for everyone. As Michael, Scott, and Jared wrap season 3 and look ahead, they point out the most memorable ideas and mindset shifts they have discovered along the journey. In this episode, you’ll learn how patient […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Episode 59: Medicine’s Virtual Next Step
How far can virtual reality take medicine? Dr. Peter Buecker, Chief Medical Officer at BehaVR, and Dr. Allyson Brooks, the Executive Medical Director Endowed Chair of Hoag Women’s Health Institute, are here to share their goal of making VR the standard for maternal education, emotional health, and support. In this episode, you’ll learn how VR is being used to […]
Episode 58: Mending Senior Care
Most people seem to agree that healthcare for seniors needs to be improved. Dr. Jay LaBine, chief medical officer at NaviHealth, is ready to answer the tough question, “How?” In this episode, you’ll learn about where higher quality of senior care needs to come from, how to demand more transparency for rehabilitative care, and the […]
Episode 57: Physicians Aren’t Resistant to Technology
Physicians historically have been some of the fastest adopters of new tech, according to Dr. Ray Costantini, CEO and co-founder of Bright.MD. What they resist is tech that doesn’t make their jobs easier. In this episode, you’ll learn about the new health tech adoption cycle, bringing better tools to clinicians, and long-term challenges that providers […]
Which Online Ads Are Best for Your Practice?
If your practice has looked into running online ads recently, you may have been surprised at just how many options are available. In our experience, not all online ad options are best for medical practices. On some platforms, medical practices are heavily restricted or even prohibited from running certain types of ads. Though patient behavior […]
Episode 56: Managing Your Practice and Reputation During the Pandemic
The effects of the coronavirus became real for Dr. Jim Cahill, an orthopedic surgeon practicing in Hackensack, New Jersey. While managing his practice’s patient load as restrictions were being lifted, he contracted COVID-19 himself. In this episode, you’ll learn where reputation marketing fits in for practices, how it helps patients make better choices, and how to […]
How to Explain New Procedures in Your Marketing
When your practice has a new procedure or service to offer, there are several things you might do to get the word out and start marketing the option to patients. While there are certainly a lot of different methods for getting the word out, the most important thing is helping your patients understand how they […]