More patients are going online to research doctors, and many of them don’t have a referral. Join Michael Roberts and Scott Zeitzer as they share the latest research on how patients use search engines, review sites, and social media prior to booking appointments. Then follow the discussion about how to capture this set of patients […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
The Top 6 Ways Patients Search for Doctors Online
Although many ortho, spine, and neuro practices get patients through word of mouth and referrals, an ever-increasing number of patients still go online to get more information. We also have to consider the patients who didn’t get a referral from another doctor, friend, or family member, perhaps because they moved to a new city or […]
Episode 81: Reboot Marketing Series, Pt. 3
This week’s episode is the third in a three-part Reboot Marketing Series for medical practices. In this episode, Michael, Scott, and Jared discuss the relationship between marketing your practice and marketing your physicians. What products or services are practices actually marketing? Learn how to address this and other questions that typically come up during discussions […]
5 Key SEO Elements to Retain & Improve Your Search Ranking
Over the past year, marketing has taken a back seat for a lot of practices. COVID-19 put a lot of strain on practices, from process changes to personnel changes and in some cases, budget constraints. Practices were just doing what they had to do to keep things moving, so marketing naturally fell off the radar. […]
Episode 80: Reboot Marketing Series, Pt. 2
This week’s episode is the second in a 3-part Reboot Marketing Series for medical practices. In this episode, Michael, Scott, and Jared discuss how to take your online content to the next level, starting with social media and video marketing. It’s easy to get so caught up in the details of the content, that we […]
Episode 79: Reboot Marketing Series, Pt. 1
This week’s episode is the first in a 3-part “reboot marketing series” for medical practices. In this episode, Michael, Scott, and Jared discuss how to keep an eye on marketing ROI in the midst of a lot of changes. A lot of practices are waking back up and starting to actively grow their patient volumes […]
Nailing Your Practice’s Marketing Mix
We’ve said it many times before, and we’ll say it again: medical practice marketing is not a one-size-fits all approach. There are several factors to consider with your practice’s marketing, including your specialties, your location, your size, your competitors, and so on. It may take some trial and error to find the right marketing mix […]