Value-based care is one of the biggest paradigm shifts facing orthopedic surgeons. It can affect not only the quality of care, but also how surgeons get paid. Going from a fee-for-service model to pay based on performance is a big change for orthopedic surgeons. While such a big shift in payment might, understandably, make surgeons […]
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Because regenerative medicine is a newer field, and treatments are generally nonsurgical in nature, the approach to marketing this type of practice is a bit different than what we would recommend for a surgical practice. Whether you are a practice that solely focuses on regenerative medicine, or an orthopedic practice that offers regenerative medicine as […]
Interoperability has been a huge discussion not just in orthopedics, but healthcare as a whole. There are a lot of potential benefits to sharing healthcare data for both patients and providers, but getting there has been a challenge. Paige Goodhew, a product marketer for Redox, was a guest on one of our podcast episodes. Redox […]
Bundled payments are another shift in how orthopedic surgeons and practices are addressing healthcare costs. Moving from a traditional fee-for-service model, in which the insurance company gets a bill from all of the different providers and facilities involved in a patient’s surgery, to one where the providers come together to standardize costs and bundle them […]
Original post date: March 2017. Updated June 24, 2020. While written content is still very important to have on your practice’s website, the trend is moving toward video content. Think about it–you come across video content on a variety of platforms throughout the day. When you’re scrolling through social media, videos are always more eye-catching […]
As part of the TOBI 2020 Virtual Conference, we teamed up with our partners at Doctor.com to host a webinar on building a thriving orthobiologic practice in the age of COVID-19. We were also joined by Dr. Jay Bowen and Dr. Scott Sigman, who are physicians in the orthobiologic space. They shared their experiences and […]
By now, most orthopedic surgeons are familiar with the concept of reputation management. Physician review sites are very prominent in search results, and negative reviews can really stand out. Most orthopedic surgeons seek out reputation management services when they have a few negative reviews that they fear may affect their ability to attract patients from […]