The majority of patients are searching online to find information about their conditions and where they can seek treatment. If your practice does not have an effective online presence, you could miss out on those patients. What exactly does an effective online presence entail? At a minimum, you need to have a website and listings […]
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Your practice may not be able to dominate search results for all of the terms surrounding your specialties. You may be able to rank well for a few terms in your area, but your practice probably won’t dominate search results in these cases unless you have little or no competition. On the other hand, you […]
You know that you need great content to attract new patients to your website, so you write all sorts of informative articles about your procedures and services and put it on your site. You sit back and wait for all of the new traffic to start coming in to your website, and… Nothing happens. “All […]
Online review sites are only continuing to grow in popularity among patients. Patients who have had both positive and negative experiences want others to know, and patients looking for a new physician often check these sites as part of the decision-making process. For these reasons, monitoring online review sites should be an important part of […]
If you’re taking the time to create content for your practice’s website or blog, you want to make sure you’re creating the most effective content possible, and that people actually want to read it. Content marketing involves lots of planning. When you’re first starting out, you may have to try a few things to see […]
At P3, we’ve been working with orthopedic practices for over 20 years, helping our clients develop their web presence and marketing plans. Over time, we’ve continued to test and hone our strategy to get the best results for our clients. Through all of our testing, we’ve found web design elements that have worked really well […]
When marketing your spine surgery practice, there are a number of factors you have to contend with. Not only do you have to market yourself online to compete with other spine surgery practices, but you are also up against other providers who treat symptoms like “back pain,” including chiropractors, massage therapists, and acupuncturists. So, you […]