The majority of patients are searching online to find information about their conditions and where they can seek treatment. If your practice does not have an effective online presence, you could miss out on those patients. What exactly does an effective online presence entail? At a minimum, you need to have a website and listings […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Episode 29: How to Address the Promise and Challenges of New Therapies
When there is skepticism and apprehension about emerging treatment options, where do providers turn to learn more? On this episode, Dr. Ariana DeMers explains the first steps that she recommends for providers to educate themselves on newer therapies, using the example of orthobiologics. You’ll learn how organizations like the Interventional Orthopedics Foundation (IOF) are becoming […]
How to Dominate Search Results for Your Practice
Your practice may not be able to dominate search results for all of the terms surrounding your specialties. You may be able to rank well for a few terms in your area, but your practice probably won’t dominate search results in these cases unless you have little or no competition. On the other hand, you […]
Episode 28: Don’t Let Staff Get Lost in the Shuffle
Engaging healthcare staff takes a different style of leadership and communication in the Age of Consumerism, according to Britt Berrett, program director and faculty at University of Texas at Dallas, and New York Times bestselling author of Patients Come Second. The lessons he learned as CEO of two major hospitals apply just as much, if […]
Episode 27: Curbing Medical Debt, Restoring Lives
Thanks to people like Craig Antico, the crushing blow of medical debt is having less effect. Craig’s nonprofit organization, RIP Medical Debt, buys medical debt portfolios from hospitals and physician groups with donated money to alleviate the debt of those who simply can’t pay. You might not be shocked that nearly half of all GoFundMe […]
Supply and Demand in Content Marketing
You know that you need great content to attract new patients to your website, so you write all sorts of informative articles about your procedures and services and put it on your site. You sit back and wait for all of the new traffic to start coming in to your website, and… Nothing happens. “All […]
Your Practice’s Guide to Online Review Sites
Online review sites are only continuing to grow in popularity among patients. Patients who have had both positive and negative experiences want others to know, and patients looking for a new physician often check these sites as part of the decision-making process. For these reasons, monitoring online review sites should be an important part of […]