Patient acquisition is a big focus here at P3—all of our orthopedic marketing efforts are geared toward helping practices get more of the right patients. It’s a topic we’ve discussed frequently, both on our podcast and our blog. Acquiring new patients for an orthopedic practice takes continual effort both inside and outside the practice, and […]
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Orthopedic practices are having to focus on business needs more and more. However, they also have the challenge of balancing the business aspect of the practice with giving patients the care they need. Some orthopedic surgeons find the business side of running a practice frustrating. After all, they went into practice to help patients, not […]
Each new generation of patients is becoming more internet-savvy, and are turning to online sources to find information about healthcare before ever seeing a doctor. As an orthopedic surgeon, you might not treat younger patients on a regular basis unless you do sports medicine. However, even the behavior of older patients is shifting. You also […]
Orthopedic, spine, and neuro practices across the country are scrambling to figure out next steps as COVID-19 restricts elective procedures, and patients are nervous to go out in public. While some practices have opted to temporarily close their doors, others are looking for ways to help patients get the care they need. As you know, […]
We know that an increasing number of people are spending significant amounts of time on mobile devices. According to Pew Research Center, 81% of Americans own a smartphone as of 2018, and 46% of smartphone owners say that they mostly access the internet via their phones. Because so many people own and use smartphones to […]
Once you’ve established your practice’s web presence, advertising and media efforts are a great way to take your marketing to the next level. These efforts will help you get in front of patients who may not have heard of you through online searches or word-of-mouth. 1. Establish branding for your practice so you’re easily recognizable […]
Often, practices are so busy with their day-to-day operations that they don’t think about their marketing, including key components like their websites. We’ve worked with medical practices for over 20 years, and it’s not uncommon for practices to let their websites get very outdated, either from a technology or information standpoint. With more and more […]