These days, it’s common for medical practices to have either an appointment scheduling service or appointment request form on their website. However, there are still just as many practices who are resistant to the idea. There are a lot of valid reasons why a practice might not want to allow appointment scheduling or requests online. […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Improving Your Practice’s Paid Search Landing Pages
Paid search campaigns can be a great way to attract new patients to your practice, but in order to truly be successful, you also have to pay attention to what these potential patients do after they get to your site. How many of them are actually taking the next step and making an appointment? The […]
Episode 66: How to Plan Communications in 2021
A lot of medical practices found themselves without a good way to communicate with patients during the pandemic. The good news is that it’s within reach for almost everyone. In this episode, you’ll hear where your marketing and communications focus should be in 2021, how to help patients who continue to put off care, and […]
Episode 65: Let’s Talk About the Bill
Most providers prefer to leave billing to someone else, but preparing for those awkward conversations can have a profound effect on the patient experience. In this episode, you’ll hear what providers should be communicating about billing, how to avoid common billing pitfalls, and simple ways to train your staff to address patient concerns early. Engage […]
Episode 64: What Happens If Providers Don’t Embrace Digital?
A lot of provider organizations seem to be operating in fear or denial, but it turns out that they have some advantages over new entrants, according to Jason Lineen, SVP, Consulting Practice Leader at AVIA. In this episode, you’ll learn how innovation happens in smaller organizations, what types of digital transformation need to happen the most, and […]
Episode 63: Healthcare Leaders Have New Communication Priorities
Healthcare leaders can no longer afford to assume that communication is happening effectively. This might be why communications were a focus of the recent article in Becker’s Hospital Review titled 10 Areas of Focus For Health System CEOs, CFOs Heading Into 2021 that talked about best practices for organizational excellence, organizational culture, and accountability. In this episode, you’ll hear how […]
50 Ways to Market Your Medical Practice
As the old saying goes, you shouldn’t put all of your eggs in one basket. Likewise, you shouldn’t stick to just one marketing strategy for your practice, either. Incorporate different elements into your strategy for the best return on your investment. Below are 50 different ways you can market your practice, grouped by type of […]