When medical office managers have to oversee the day-to-day processes within the practice and manage the practice’s social media, it can be difficult to stay on top of everything. That’s where a social media plan comes in handy. Whether you take care of all of your practice’s social media posts yourself, or several people are […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
An Office Manager’s Guide to Marketing for Your Medical Practice
As an office manager of a medical or surgical practice, you have to stay on top of the day-to-day operation of your office. On top of that, you may also be involved in managing your practice’s marketing. When you’re responsible for making sure the everyday processes in your office run smoothly, it can be difficult […]
How Google’s Paid Search Works
Every time a query is made on Google’s search engine, two algorithms will decide the order in which results will appear. The first algorithm delivers the non-paid (organic) search results, which are displayed ten results per page. The websites that are best optimized for search engines will rank near the top. The second algorithm provides […]
Do’s and Don’ts: Email Marketing for Medical Practices
Email is a great way to communicate with patients. In our often fast-paced lives, many patients actually prefer to hear from their healthcare providers through email. Email marketing and communication offers several benefits for your practice as well. It allows you to quickly and easily communicate with patients. You can target the message to a […]
How Happy Patients Become Your Biggest Advocates
As a surgical practice, your patients may only need to see you once a year at most after surgery, unlike a primary care physician, who patients may see more regularly. This is why many surgeons focus their marketing efforts on bringing in new patients. But once your patients have had surgery, do you need to […]
5 Tips to Selecting a Domain Name for Your Surgical Practice
Your website is like your own piece of business real estate online, so of course you want to choose the best domain name possible to represent yourself and make your practice stand out. With all of the options out there, it can be tough to come to a decision on your domain name, but it […]
How the Marketing Funnel Applies to Healthcare Practices
The marketing funnel is a staple for sales-based businesses, but you can make it work for your practice too. In fact, your patients go through similar steps when choosing a doctor as they do when deciding to purchase an item. Let’s look at the marketing funnel and how it applies to your practice. Top of […]