Patient engagement has become very important for practices, as patients have more choices and greater access to information about healthcare. Practices have to keep patients engaged to improve patient satisfaction and retain current patients. Because patient engagement has become such a popular topic in practice management, there are no shortage of ideas and tips for […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Using Social Media to Educate Patients
For many people, social media has become part of everyday life. According to Pew Research, 74% of internet users are on social media. With that said, it should come as no surprise that people are using social media to discuss and find information about health-related issues. Practices are often hesitant about getting involved with social […]
Do You Speak Your Patients’ “Language?”
Do you speak the same “language” as your patients? No, we’re not asking if you can speak foreign languages, although that is important if you have patients from different cultures. In this case, what we mean by “speaking your patients’ language” is conveying information to patients in a way that they understand. Patients have different […]
Small Practices’ Role in Improving Patient Experience
This month, we’ve been talking about the concept of the patient experience, an enormous topic that deserves all the attention it can get. There are so many facets to the patient experience when you consider the various health systems that must interact, the amount of information that a patient may potentially bring to the engagement, […]
Using Storytelling to Market Your Practice
Many different types of businesses use storytelling in their marketing since stories resonate with people so strongly. People can identify with stories, allowing them to see how a particular product or service might help them. You can apply this strategy to your practice’s marketing efforts. Storytelling can help your practice establish a greater connection with […]
Marketing Your Practice in the Age of Siri
Intelligent Personal Assistants like Siri, Cortana, Amazon’s Alexa, and Google Now are quickly becoming an essential part of everyday life for many people. It’s a means of quickly gathering information and answers to questions throughout the day. However, voice search works differently than a typical search engine query that you would do on your desktop […]
Marketing for Urgent Care Facilities
Marketing is important for urgent care centers because they are competing with doctors’ offices and hospital emergency rooms for patients. It’s important for urgent care centers to get the word out about themselves and their advantages if they want to be able to compete. There are several ways that urgent care centers can get the […]
