Vitals is an online review site solely focused on helping patients find the right healthcare provider. Unlike other physician review sites, Vitals also offers patient education content to users to help them prepare for appointments, often linking relevant topics to doctor profiles to help educate patients before the visit. The Basics Can practices have a […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
7 Ways Healthcare Practices Can Benefit from Social Media
Many healthcare practices are hesitant to join social media sites like Facebook and Twitter, citing concerns about staying within HIPAA guidelines. With all of the laws in place, is it even possible for a medical practice to benefit from social media? While it’s true that HIPAA should definitely be a concern for your practice on […]
Healthgrades.com for Physicians
Healthgrades is a healthcare review site for physicians, medical practices, and hospitals. It is one of the most popular healthcare review sites among patients. The Basics Can practices have a listing, or is the site just for physicians? Both individual physicians and group practices and hospitals can have listings on Healthgrades. Individual physician listings can […]
RateMDs.com for Physicians
RateMDs is a popular healthcare-specific online review site that allows patients to review their physicians. The site is free for both physicians and patients to use. It was founded in 2004 by the same person who founded RateMyProfessors.com and RateMyTeachers.com. The Basics Can practices have a listing, or is the site just for physicians? RateMDs […]
HIPAA-Compliant Email Marketing
Many medical practices are hesitant to try out email marketing, and for good reason–the consequences of a HIPAA violation are serious, but the laws are not clear-cut on what is acceptable and what is not. With so much open to interpretation, practices are left wondering if it’s even worth the risk to reach out to […]
Yelp.com for Physicians
We encourage practices to monitor their reviews online and claim their profiles on listing sites to be able to manage and respond to reviews. To give you an idea of what to expect from each review site, we will be reviewing the most popular sites that patients use to review their physicians. First up is […]
Real-Life Examples of Successful Healthcare Marketing Strategies (Case Studies)
The right online marketing strategy can make a big difference for your practice–it can improve your ranking in search results, which in turn can lead to more traffic to your website and increase your chances of being found by new patients. Healthcare marketing isn’t one-size-fits-all; to be successful, you have to assess your needs and choose […]
