As a surgical practice, your patients may only need to see you once a year at most after surgery, unlike a primary care physician, who patients may see more regularly. This is why many surgeons focus their marketing efforts on bringing in new patients. But once your patients have had surgery, do you need to […]
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Your website is like your own piece of business real estate online, so of course you want to choose the best domain name possible to represent yourself and make your practice stand out. With all of the options out there, it can be tough to come to a decision on your domain name, but it […]
The marketing funnel is a staple for sales-based businesses, but you can make it work for your practice too. In fact, your patients go through similar steps when choosing a doctor as they do when deciding to purchase an item. Let’s look at the marketing funnel and how it applies to your practice. Top of […]
You need to boost traffic to your website, but do you go with pay-per-click (PPC) advertising, or search engine optimization? What is the difference, and which is better? In this post, we’ll break it down for you so that you can make the best decision for your practice. Paid Search (PPC) With pay-per-click advertising, you […]
You’ve gone through the trouble of setting up a website for your practice, but you’re not getting many visitors. What gives? It could be that you have duplicate content on your website, which search engines don’t like to rank highly. “What’s duplicate content?” you ask. Well, duplicate content is any content either copied from another […]
For the data hungry among us, knowing the key metrics we need to measure is crucial to the decision-making process. Unfortunately, focusing on the wrong metrics can wreak havoc with your marketing effectiveness. In marketing / business terms, we’re looking for our key performance indicator (KPI). So, is search engine ranking or website traffic the […]
Content marketing is a way to guide your patients to the information they need, thereby establishing trust in the process. If you have looked into online marketing for your practice recently, you’ve probably heard the words “content marketing” quite a bit. Don’t blow this off as just a fad, though; if Google’s recent changes are […]