One of the biggest barriers to innovation in healthcare today is the inability to easily use and exchange data among healthcare organizations and the software solutions they use. This presents a disconnect between health systems and the health tech world. Paige Goodhew, product marketer for Redox, shares the goal of enabling technologies in the hands […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Episode 18: Patient Acquisition Strategies Inside & Outside the Practice
Time for a reality check on patient acquisition. There are things outside the practice that draw new patients, and there are things inside the practice. There are local outreach efforts to connect with patients, and marketing tactics to avoid until you’ve mastered digital. There are reasons to build patient relationships and improve your patient experience […]
Prioritizing Your Practice’s Website Over Other Online Platforms
In the past, marketing a medical practice meant building up your website, then using a variety of other platforms to connect people back to your website: social media, ads, etc. While all of these platforms can certainly still enhance your ability to market to patients, it’s becoming more important than ever to focus on building […]
Episode 17: Shifting the Conversation from Healthcare to Health
If Individuals are given information on their personal health risks, will they change their health behaviors for the better? How can a health system impact its community when it views itself as more than just a place to treat sick people? What can happen when healthcare executives lead by example? Suzanne Hendery, Chief Marketing Officer […]
Episode 16: Highlights and Insights, Part 4
Take a deeper dive into what it takes to be a change agent by revisiting recent interviews with DJ Mitsch, Colin Hung, and Dr. Jim Ballard. Join Scott, Michael, and Jared as they review how to create a vision and gain buy-in to create incremental changes that have a ripple effect in other organizations. […]
Orthopaedic Marketing Tactics to Avoid (Until You’ve Mastered Digital)
We often talk about the marketing tactics we recommend for orthopaedic practices, but we also want to discuss some of the strategies we don’t recommend. A lot of the more “traditional” forms of marketing for orthopaedic practices have revolved around advertising offline. However, offline marketing can be very costly, and it’s difficult to determine your […]
Episode 15: Bundled Payments Bring Benefits
Simplifying the payment process for healthcare can be like turning a large ship, but bundled payments have been a large step forward. Dr. James Ballard, an orthopedic surgeon in Portland, walks through the benefits of bundled payments for patients, payers, and providers. When doctors look at the world, they can bemoan all the difficulties of […]
