Many medical practices are hesitant to try out email marketing, and for good reason–the consequences of a HIPAA violation are serious, but the laws are not clear-cut on what is acceptable and what is not. With so much open to interpretation, practices are left wondering if it’s even worth the risk to reach out to […]
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
We encourage practices to monitor their reviews online and claim their profiles on listing sites to be able to manage and respond to reviews. To give you an idea of what to expect from each review site, we will be reviewing the most popular sites that patients use to review their physicians. First up is […]
The right online marketing strategy can make a big difference for your practice–it can improve your ranking in search results, which in turn can lead to more traffic to your website and increase your chances of being found by new patients. Healthcare marketing isn’t one-size-fits-all; to be successful, you have to assess your needs and choose […]
Patients now have more options than ever when it comes to choosing a physician. In this regard, medical practices have become more like other types of businesses than ever before. If a patient has a negative experience while in your office, even if it has nothing to do with treatment, that patient may very well seek out […]
When orthopaedic surgeons get the real benefit of treating their practice like a business, they are ready to charge ahead at full steam with online marketing. The question is, where should they start? Too many options can lead to decision-paralysis, so we like to help people cut through the noise. To establish an online presence […]
In the interest of consolidating information for website visitors, some practices have one page on their website that lists all of their locations. Most of the time, this is all that is needed to differentiate between the two locations in search engines. However, in some cases, local SEO issues can arise from placing information for […]
This post is an update of a post originally created in 2014. Like any other business, medical practices are facing changing times, not only in terms of technology but also in terms of patient acquisition and increasing competition. In general, twenty percent of patients (the “customer base”) generate eighty percent of a practice’s income. But, […]