You know that you need great content to attract new patients to your website, so you write all sorts of informative articles about your procedures and services and put it on your site. You sit back and wait for all of the new traffic to start coming in to your website, and… Nothing happens. “All […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Your Practice’s Guide to Online Review Sites
Online review sites are only continuing to grow in popularity among patients. Patients who have had both positive and negative experiences want others to know, and patients looking for a new physician often check these sites as part of the decision-making process. For these reasons, monitoring online review sites should be an important part of […]
Episode 26: The Inside Scoop on Walmart Health
We have the inside scoop on the opening of the first Walmart Health clinic, and it’s pretty remarkable. Shawn Nason, founder, CEO, and Chief Disruptor at MOFi and a former Disney Imagineer, designed the clinic’s customer experience around cost, convenience, and care. At the same time that other retail health models are pivoting or shutting […]
Episode 25: The “Netflix Meets Costco” of Primary Care
How would you benefit if your relationship with your doctor was described as “Netflix meets Costco?” Direct Primary Care, or DPC, is a new way of providing primary care that is making good on its promise to help people stay healthier and spend less on healthcare. Dr. Kirby Farnsworth, owner of Simply Direct Health, shares […]
How to Decide What Content to Write Next
If you’re taking the time to create content for your practice’s website or blog, you want to make sure you’re creating the most effective content possible, and that people actually want to read it. Content marketing involves lots of planning. When you’re first starting out, you may have to try a few things to see […]
Episode 24: Successful Practice Manager = Successful Practice
Many great sports professionals led their teams to championships as players but were unable to coach a team when they didn’t star. Likewise, a practice administrator could be incredibly detail-oriented and organized but ultimately fail without coaching to fill gaps in social skills and managerial style. Cheryl Toth, a consultant for Karen Zupko & Associates […]
Best Practices for Orthopedic Practice Web Design
At P3, we’ve been working with orthopedic practices for over 20 years, helping our clients develop their web presence and marketing plans. Over time, we’ve continued to test and hone our strategy to get the best results for our clients. Through all of our testing, we’ve found web design elements that have worked really well […]
