Google Ads campaigns can be a great way to drive traffic to your practice’s website, and more importantly, bring in new patients. However, it’s important to be strategic about what you are advertising in order to be successful. Though there are some limitations to how medical practices are allowed to advertise on Google Ads, it’s […]
Marketing Strategy
Your ultimate goal is to get the right patients to your practice, but how do you do that? What marketing strategy will get you the results you want? Do you use paid search, content marketing, or a combination of the two? We’ll break it down for you so you can create the marketing strategy that best fits your practice’s needs.
If you'd like further assistance in improving your practice's marketing strategy, we also offer free consultations. Request a consultation today!
5 Opportunities for Practices to Win with Social Media
Social media typically isn’t the first (or second, or even third) marketing tactic we recommend for medical practices, simply because there are several necessary steps to getting your practice established online first. With that said, if your practice has already covered the basics of online marketing and wants to branch out further, social media can […]
Nailing Your Practice’s Marketing Mix
We’ve said it many times before, and we’ll say it again: medical practice marketing is not a one-size-fits all approach. There are several factors to consider with your practice’s marketing, including your specialties, your location, your size, your competitors, and so on. It may take some trial and error to find the right marketing mix […]
Planning Your Practice’s Communications for 2021
The past year has certainly been unpredictable. Many practices who had marketing plans had to drastically change or cut a lot of planned efforts due to COVID-19, either due to lack of budget or lack of time. While we still haven’t returned to “normal” yet, you can certainly take cues from last year to plan […]
How to Explain New Procedures in Your Marketing
When your practice has a new procedure or service to offer, there are several things you might do to get the word out and start marketing the option to patients. While there are certainly a lot of different methods for getting the word out, the most important thing is helping your patients understand how they […]
Prove ROI in Your Marketing & Get the Most Out of Your Budget
Most medical practices know that they need to market themselves in this changing medical landscape, but in many cases their marketing budget is limited. You want to spend your practice’s marketing budget wisely, but traditionally, there haven’t been a lot of metrics to tie marketing efforts to actual appointments and procedures. Stats like pageviews and […]
Improve Your Practice by Focusing on Staff Engagement
When we talk about improving your practice, often the focus is on the patient experience. While patient experience is a critical component of success, your staff plays an important role in the way that patients perceive your practice. If you want to improve patient engagement, it starts with staff engagement. You have to give your […]
