If you talk to healthcare marketers about social media for medical practices, you’ll get varying opinions on whether it’s a good idea. Some think social media isn’t worth the time for the average medical practice, and others think it’s an absolute necessity for all medical practices. As for us at P3 Inbound, we fall somewhere […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
3 Common Misconceptions About Medical Practice Marketing
Our goal is to help physicians take control of their practices with effective marketing methods that empower and inform patients. Medical practices have unique marketing needs that other businesses do not have to consider, and our 20 years of experience in working with medical practices has helped us gain an understanding of what practices need […]
How to Create Patient Personas to Improve Your Marketing
One of the biggest hurdles to overcome with marketing your practice is the fact that all of your patients are different. They have different needs and values, and they respond to different things. Very few marketing messages are universally appealing. Many different types of businesses combat this problem by creating customer personas, which they then […]
5 Things Your Competitors Can Teach You About Marketing
Even if your practice is located in a small town, you are likely competing with other practices for patients. To really stay ahead of your competition, you have to be aware of what they are doing. Every business should do periodic competitor reviews, and medical practices are no exception. You might learn a few things […]
The Worst Advice We’ve Ever Heard About Healthcare Marketing
Over the nearly 20 years that our company has existed, we’ve had clients come to us after working with other marketing companies. We’ve seen some great practice marketing strategies, and we’ve also seen some ill-advised marketing strategies. What’s the worst marketing advice we’ve ever heard? “Marketing a medical practice is just like marketing any other […]
Personal Branding for Physicians
Branding might not seem as important for physicians as it does for other types of professionals and businesses. However, in this changing medical landscape, physicians need to treat their practices more as businesses, and personal branding is a part of that. In this case, branding isn’t necessarily about logos and taglines. Simply put, a physician’s […]
The Role of Technology in Patient Engagement
Patient engagement has become very important for practices, as patients have more choices and greater access to information about healthcare. Practices have to keep patients engaged to improve patient satisfaction and retain current patients. Because patient engagement has become such a popular topic in practice management, there are no shortage of ideas and tips for […]
