Local SEO is yet one more buzz-phrase to throw around when it comes to online marketing, so let’s go ahead and clarify so that we can all be on the same page. Local SEO is the type of search engine optimization that businesses with brick-and-mortar locations should be using. Local SEO is specifically targeted at […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
The Paradigm Shift of Healthcare Podcast Is Coming Soon!
Welcome to the Paradigm Shift of Healthcare, a podcast where we interview stakeholders of healthcare about the work they’re doing to add value to the healthcare continuum. From the point of healthcare delivery options to radical shifts in technology and constantly evolving legislation, healthcare professionals face new rules for what it takes to succeed. In […]
How to Use Social Media Outside of Traditional Advertising
Social media doesn’t have to be all about promoting and advertising your healthcare practice. There are a number of ways your practice can use social media that enhance patients’ experience online, giving them something different than the other channels you use to market your practice. People are bombarded with marketing messages and advertisements in almost […]
Online Marketing Trends for 2019
Ready to plan your practice’s marketing strategy for the new year? We’ve been keeping an eye on the latest marketing trends. As we move into 2019, these are some of the marketing strategies you should consider for your practice. 1. Video Marketing Content marketing will always be important for medical practices, but video marketing can […]
Search Engine Results Guide
A guide to what patients see when they search Google for medical practices and physicians. We’ve worked with hundreds of practices across the country, providing websites and online marketing services via our P3 platform. Although every practice is different and has different needs, we often get questions like, “Why isn’t my website showing up in […]
Why Google Chrome May Soon Mark Your Site as “Not Secure”
Do you know if your practice’s website is being served over a secure connection? It’s easy to find the answer. Look at the top of your browser window in the address bar. If your web address starts with “https,” then your site has a secure connection. Many browsers will also put a little lock icon […]
How Patient Stories Can Positively Impact Your Practice
There are many different ways to market your practice, from your website to advertising to social media. However, the best results don’t always come directly from these efforts. Sometimes, the best marketing for your practice is word of mouth from current patients. Patient stories can really impact your practice, regardless of your marketing efforts. It’s […]
