Your web presence is the “home base” of your marketing efforts. Even if patients don’t initially hear about your practice online, they are likely to go online to learn more about you. For that reason, it’s important to optimize your web presence to ensure patients are able to find you and get the information they […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
15 Advertising & Media Tactics You Can Use for Your Practice
Once you’ve established your practice’s web presence, advertising and media efforts are a great way to take your marketing to the next level. These efforts will help you get in front of patients who may not have heard of you through online searches or word-of-mouth. 1. Establish branding for your practice so you’re easily recognizable […]
Local Outreach Efforts to Connect with Patients and Physicians
Getting involved in your community and getting to know your local network of physicians helps get your name out there in a different way than more traditional marketing efforts. When you make a good impression on patients and colleagues, they are more likely to remember you when your services are needed. Just by making the […]
Episode 9: Value-Based Care Takes Flight
It’s hard to think of a bigger paradigm shift than the onset of value-based care. It has the potential not only to affect the quality of care but also to change everything about how providers get paid. Debra Stevens, executive director of marketing and communications for Arizona Care Network, gives a primer on accountable care […]
Episode 8: Highlights and Insights, Part 2
Take a deeper dive into the paradigm shifts discussed by previous guests Dr. Justin Smith, a.k.a. @TheDocSmitty, and practice administrator Terry Leidner. Join Scott, Michael, and Jared as they share additional resources and reactions related to teamwork, new patient relationships, administrative challenges, and humanizing doctors. Engage With Us How to listen: https://shows.pippa.io/paradigm-shift-of-healthcare/howto Archive of previous […]
Marketing Strategies for New Procedures
When your practice has a new procedure to offer to patients, it can be a great way to differentiate yourself from other local orthopedic practices. However, you have to get the word out about the procedure so patients and referring practices know about it and its benefits. When other types of businesses have a new […]
Episode 7: The Practice’s Backstage Evolution
It’s helpful to know what goes on behind the scenes at your doctor’s office to understand the right conversations to have. Terry Leidner gives a glimpse into her backstage world as practice administrator for Ridgewood Orthopedic Group and what it takes now to help patients navigate the new landscape. Managed care, mandates, and pre-authorizations are […]
