Most providers prefer to leave billing to someone else, but preparing for those awkward conversations can have a profound effect on the patient experience. In this episode, you’ll hear what providers should be communicating about billing, how to avoid common billing pitfalls, and simple ways to train your staff to address patient concerns early. Engage […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Episode 64: What Happens If Providers Don’t Embrace Digital?
A lot of provider organizations seem to be operating in fear or denial, but it turns out that they have some advantages over new entrants, according to Jason Lineen, SVP, Consulting Practice Leader at AVIA. In this episode, you’ll learn how innovation happens in smaller organizations, what types of digital transformation need to happen the most, and […]
Episode 63: Healthcare Leaders Have New Communication Priorities
Healthcare leaders can no longer afford to assume that communication is happening effectively. This might be why communications were a focus of the recent article in Becker’s Hospital Review titled 10 Areas of Focus For Health System CEOs, CFOs Heading Into 2021 that talked about best practices for organizational excellence, organizational culture, and accountability. In this episode, you’ll hear how […]
Episode 61: Education Is the New Marketing
More than ever, patients need accurate health information that they can trust. We are facing the “double challenge” of millions of people’s health being affected by the pandemic, and millions being affected by putting off other types of care. In this episode, you’ll learn how to be proactive in providing patient education, how to level […]
Why You Should Continue Reputation Marketing Long-Term
Since the COVID-19 pandemic has swept our country, many practices have, understandably, sought out ways to cut back on their budgets. Often, marketing is one of the first things to be cut from the budget because it is not essential to the daily operations of the practice. As a marketing company, we could of course […]
Episode 60: Our Journey’s Next Step
When health tech companies work together with physicians to provide better communication and education for patients, it’s a win for everyone. As Michael, Scott, and Jared wrap season 3 and look ahead, they point out the most memorable ideas and mindset shifts they have discovered along the journey. In this episode, you’ll learn how patient […]
Episode 59: Medicine’s Virtual Next Step
How far can virtual reality take medicine? Dr. Peter Buecker, Chief Medical Officer at BehaVR, and Dr. Allyson Brooks, the Executive Medical Director Endowed Chair of Hoag Women’s Health Institute, are here to share their goal of making VR the standard for maternal education, emotional health, and support. In this episode, you’ll learn how VR is being used to […]
