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Site Optimization

It's important to continue to optimize your website over time so that it not only meets the latest technology standards, but also aligns with your patient's expectations. In these articles, you'll learn how to evaluate your website for updates and continue to improve it over time.

The topics in this category give tips on optimizing many different aspects of your website, from patient experience, to HIPAA compliance, to mobile capabilities.

If you’d like to learn more about how we approach website optimization with our P3 Platform, please view our Website Services.

Prioritizing Your Practice’s Website Over Other Online Platforms

October 29, 2019 Last Modified: March 4, 2020

In the past, marketing a medical practice meant building up your website, then using a variety of other platforms to connect people back to your website: social media, ads, etc. While all of these platforms can certainly still enhance your ability to market to patients, it’s becoming more important than ever to focus on building […]

Optimize Your Web Presence with These 12 Tips

August 26, 2019 Last Modified: March 20, 2020

Your web presence is the “home base” of your marketing efforts. Even if patients don’t initially hear about your practice online, they are likely to go online to learn more about you. For that reason, it’s important to optimize your web presence to ensure patients are able to find you and get the information they […]

Webinar: How to Empower Patients with Your Website

July 20, 2016 Last Modified: March 20, 2020

Patients are turning to online sources for guidance when making medical decisions. If your website has the right features in place, it can guide patients through the process, empowering them to make important health decisions. Download Slides Transcript Slide 1: Welcome Hi and welcome to today’s webinar, “How to Empower Patients with Your Website.” We’ll […]

How to Make Your Practice’s Website Stand Out from Your Competitors

August 24, 2015 Last Modified: February 1, 2024

As more and more practices realize the importance of having an online presence, simply having a website is no longer enough to make your practice stand out in the online community. You’re going to have to do more work than that if you want to stand out from your competitors. Take a look at what […]

5 Tips to Selecting a Domain Name for Your Surgical Practice

October 23, 2014 Last Modified: March 4, 2020

Your website is like your own piece of business real estate online, so of course you want to choose the best domain name possible to represent yourself and make your practice stand out. With all of the options out there, it can be tough to come to a decision on your domain name, but it […]

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  • 50 Ways to Market Your Practice
  • A Beginner’s Guide to Online Marketing for Orthopaedic Practices (eBook)

Recent Posts

  • Should Medical Practices Bid on Keywords They Already “Own” Organically? March 4, 2024
  • What Are Today’s Patients Searching for in a Healthcare Provider? February 5, 2024
  • Should Your Practice Do Print Ads? January 2, 2024
  • What Results Can Medical Practices Expect from Online Marketing? December 18, 2023
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