Recent Posts

Content Marketing for Spine Surgeons

When marketing your spine surgery practice, there are a number of factors you have to contend with. Not only do you have to market yourself online to compete with other spine surgery practices, but you are also up against other providers who treat symptoms like “back pain,” including chiropractors, massage therapists, and acupuncturists. So, you…

Content Marketing Strategies for Hospitals and Practices

Healthcare marketing has always been on the tail-end of adopting new marketing strategies (content marketing included), but an old-fashioned mentality is not necessarily the culprit. Unlike other industries, healthcare is very highly regulated. Sure, if mistakes are made in other industries, it could hurt the reputation of the company, but if a healthcare marketer makes…

Introducing a New Procedure

When your practice has a new procedure to offer to patients, it can be a great way to differentiate yourself from other local orthopedic practices. However, you have to get the word out about the procedure so patients and referring practices know about it and its benefits. When other types of businesses have a new…

Using Social Media to Educate Patients

For many people, social media has become part of everyday life. According to Pew Research, 74% of internet users are on social media. With that said, it should come as no surprise that people are using social media to discuss and find information about health-related issues. Practices are often hesitant about getting involved with social…