How would you benefit if your relationship with your doctor was described as “Netflix meets Costco?” Direct Primary Care, or DPC, is a new way of providing primary care that is making good on its promise to help people stay healthier and spend less on healthcare. Dr. Kirby Farnsworth, owner of Simply Direct Health, shares […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
How to Decide What Content to Write Next
If you’re taking the time to create content for your practice’s website or blog, you want to make sure you’re creating the most effective content possible, and that people actually want to read it. Content marketing involves lots of planning. When you’re first starting out, you may have to try a few things to see […]
Episode 19: The Ongoing Quest for Interoperability
One of the biggest barriers to innovation in healthcare today is the inability to easily use and exchange data among healthcare organizations and the software solutions they use. This presents a disconnect between health systems and the health tech world. Paige Goodhew, product marketer for Redox, shares the goal of enabling technologies in the hands […]
Episode 18: Patient Acquisition Strategies Inside & Outside the Practice
Time for a reality check on patient acquisition. There are things outside the practice that draw new patients, and there are things inside the practice. There are local outreach efforts to connect with patients, and marketing tactics to avoid until you’ve mastered digital. There are reasons to build patient relationships and improve your patient experience […]
15 Advertising & Media Tactics You Can Use for Your Practice
Once you’ve established your practice’s web presence, advertising and media efforts are a great way to take your marketing to the next level. These efforts will help you get in front of patients who may not have heard of you through online searches or word-of-mouth. 1. Establish branding for your practice so you’re easily recognizable […]
Episode 6: The 3 E’s of the New Healthcare Relationship
Dr. Justin Smith, a.k.a. @TheDocSmitty, has totally reimagined the doctor’s ability to provide relevant, vetted health information to his patients and their families. He uses digital health – particularly social media and a patient portal – to point families to information that answers their questions and comforts them during stressful times. Like posting videos on […]
Episode 4: Connecting Patients and Sharing Lives
An unwanted diagnosis doesn’t mean you have to feel alone anymore. The resources and communities now available to patients make living with a disease much more of a connecting experience than in the past. Join Robin Kingham, Education Resource Manager for the Crohn’s and Colitis Foundation, as she describes how patients including herself connect […]