As a surgical practice, your patients may only need to see you once a year at most after surgery, unlike a primary care physician, who patients may see more regularly. This is why many surgeons focus their marketing efforts on bringing in new patients. But once your patients have had surgery, do you need to […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Is Your Practice Taking Advantage of Newer Google My Business Features?
If you set up your practice’s Google My Business listings a long time ago and haven’t updated them since, there are probably a lot of new features you aren’t aware of. There are a lot of new options on Google My Business that can help your practice enhance its listings and provide more information to […]
Are Your Analytics HIPAA Compliant?
While you are likely aware of all of the ways you need to maintain HIPAA compliance in your office and day-to-day interactions with patients, did you know that HIPAA extends to your online presence, as well? Google Analytics has long been used by marketers in every industry to measure and assess website traffic. However, the […]
Episode 100: JOEI: Helping Orthopedic Surgeons Learn and Collaborate
Scott Zeitzer catches up with returning guest Dr. Ira Kirschenbaum for the 100th episode of the Paradigm Shift of Healthcare. In this episode, Dr. Kirschenbaum shares a passion project of his: the Journal of Orthopaedic Experience & Innovation (JOEI). He stresses the need for continued open conversation between surgeons to help advance the field of orthopaedics. Engage […]
Episode 99: Showing Up Everywhere & Welcoming Your Guests
As competition for patients increases, practices have to be ready to reevaluate their marketing strategies. Michael and Scott discuss ways to combine the value of speaking engagements with advertising efforts. They review the need to have a stellar intake system for new patients, and they share some pitfalls to avoid for practices’ ad campaigns. Engage With Us […]
Episode 97: Adapting to Consumerization in Healthcare
Patients have different expectations of their healthcare providers than they did in the past. The desire for consumer-focused healthcare has continued to grow over the years, and the pandemic has only accelerated this push among patients. While consumerization may force practices to change their normal processes, those that can adapt can improve patient interactions, build […]
Episode 92: How Can Your Practice Be Remarkable?
Customer service is the new word of mouth, so spending a little time being more accommodating to different types of patients can pay off in big ways. Join Michael and Scott as they share simple ways to improve your practice’s interactions with patients that can make a huge difference when those patients decide whether they’ll […]