You have a lead; now what?? While Part 1 of our marketing mix discussion focused on starting points such as landing pages and content marketing, Part 2 walks through the lead conversion process that happens once someone is in your sales or marketing funnel. In this episode, you’ll learn how to pay more attention to […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Episode 70: Nailing Your Marketing Mix, Pt. 1
There are so many marketing channels to choose from, and it doesn’t get any easier now that consumer behavior has changed during the pandemic. Sometimes it can feel like all you have to do is choose tactics from a menu, but that usually just leaves a sour taste in your mouth. In this first of […]
Prove ROI in Your Marketing & Get the Most Out of Your Budget
Most medical practices know that they need to market themselves in this changing medical landscape, but in many cases their marketing budget is limited. You want to spend your practice’s marketing budget wisely, but traditionally, there haven’t been a lot of metrics to tie marketing efforts to actual appointments and procedures. Stats like pageviews and […]
Content Marketing Strategies for Hospitals and Practices
Healthcare marketing has always been on the tail-end of adopting new marketing strategies (content marketing included), but an old-fashioned mentality is not necessarily the culprit. Unlike other industries, healthcare is very highly regulated. Sure, if mistakes are made in other industries, it could hurt the reputation of the company, but if a healthcare marketer makes […]
Patient Experience & Communication Tips for Effective Word-of-Mouth Marketing
By improving your communication with current patients and working to provide the best experience possible, you can make a lasting impression. When patients are happy with your practice, they will recommend you to friends and family who need your services. Word-of-mouth is a powerful tool, and the right patient experience and communication efforts can ensure […]
Online Marketing Trends for 2019
Ready to plan your practice’s marketing strategy for the new year? We’ve been keeping an eye on the latest marketing trends. As we move into 2019, these are some of the marketing strategies you should consider for your practice. 1. Video Marketing Content marketing will always be important for medical practices, but video marketing can […]
How to Create Patient Personas to Improve Your Marketing
One of the biggest hurdles to overcome with marketing your practice is the fact that all of your patients are different. They have different needs and values, and they respond to different things. Very few marketing messages are universally appealing. Many different types of businesses combat this problem by creating customer personas, which they then […]