Danny Fell, senior strategist at Optum, is here to share volumes of research hot off the (virtual) press about consumer sentiment toward seeking medical treatment, and how it has changed over the course of the pandemic. Danny examines the challenges that happen when we assume all consumers are feeling and acting the same way about […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
Prove ROI in Your Marketing & Get the Most Out of Your Budget
Most medical practices know that they need to market themselves in this changing medical landscape, but in many cases their marketing budget is limited. You want to spend your practice’s marketing budget wisely, but traditionally, there haven’t been a lot of metrics to tie marketing efforts to actual appointments and procedures. Stats like pageviews and […]
Episode 51: Laser-Focused On the Last Mile of Healthcare
Karen Horgan, CEO of VAL Health, shares example after example of using behavioral economics in planning the patient experience. Those who study and apply this emerging field of study have the upper hand in changing outcomes. In this episode, you’ll learn how the tenets of this discipline are being used to influence behavior in both […]
Episode 50: Powering Proactive Healthcare
A lot of work has to happen to shift the current “sick care” system to proactively promote wellness, but the data is now in our hands. Linda T. Hand, CEO of Prealize, shares the power and peril of predictive analytics when addressing flaws in the current delivery of care. In this episode, you’ll learn how […]
Episode 49: Keeping Your Employees Healthy
Employee benefits consultant Taylor Lindsey sheds light on the paradigm shift of how employers are managing their employees’ health. In this episode, you’ll learn how employers can get a better ROI with their health plans, what changes in benefit offerings have come during the pandemic, and the need to be better incentivized to keep employees […]
Episode 48: Small Operational Improvements With Big Impact
A lot of the work that ultimately affects a patient’s experience happens behind the scenes, but operations can be just as important to a practice’s financial viability as their patient care or marketing. Scott, Michael, and Jared discuss tips for providers to make operational improvements that can have an even greater impact during the pandemic. […]
Episode 47: Reducing the Real Costs of Care
Healthcare attorney Doug Aldeen offers a highly informed take on whether providers, hospitals, and insurance companies have a responsibility to keep costs down for patients. In this episode, you’ll learn the “state of the state” of self-funded contracting, why it’s important, how payment models need to change, and the rise of price gouging during the […]
