Social media doesn’t have to be all about promoting and advertising your healthcare practice. There are a number of ways your practice can use social media that enhance patients’ experience online, giving them something different than the other channels you use to market your practice. People are bombarded with marketing messages and advertisements in almost […]
Patient Experience
Patient experience is an important aspect of marketing your practice. The experience patients have with your practice is what will ultimately make a lasting impression on them and keep them coming back.
How to Create Patient Personas to Improve Your Marketing
One of the biggest hurdles to overcome with marketing your practice is the fact that all of your patients are different. They have different needs and values, and they respond to different things. Very few marketing messages are universally appealing. Many different types of businesses combat this problem by creating customer personas, which they then […]
The Role of Technology in Patient Engagement
Patient engagement has become very important for practices, as patients have more choices and greater access to information about healthcare. Practices have to keep patients engaged to improve patient satisfaction and retain current patients. Because patient engagement has become such a popular topic in practice management, there are no shortage of ideas and tips for […]
Do You Speak Your Patients’ “Language?”
Do you speak the same “language” as your patients? No, we’re not asking if you can speak foreign languages, although that is important if you have patients from different cultures. In this case, what we mean by “speaking your patients’ language” is conveying information to patients in a way that they understand. Patients have different […]
Small Practices’ Role in Improving Patient Experience
This month, we’ve been talking about the concept of the patient experience, an enormous topic that deserves all the attention it can get. There are so many facets to the patient experience when you consider the various health systems that must interact, the amount of information that a patient may potentially bring to the engagement, […]
Improve Patient Satisfaction for Your ASC with Better Online Communication
Ambulatory surgical centers (ASCs) can offer several benefits to patients who need to undergo surgical procedures. They are often more affordable than hospitals and can often provide higher quality, specialized care to patients undergoing procedures. The problem is, patients don’t think to research ambulatory surgical centers unless they have a procedure scheduled. At that time, […]
Customer Service Tips for Medical Practices
Patients now have more options than ever when it comes to choosing a physician. In this regard, medical practices have become more like other types of businesses than ever before. If a patient has a negative experience while in your office, even if it has nothing to do with treatment, that patient may very well seek out […]
