When we talk about improving your practice, often the focus is on the patient experience. While patient experience is a critical component of success, your staff plays an important role in the way that patients perceive your practice. If you want to improve patient engagement, it starts with staff engagement. You have to give your […]
Marketing Insights
With P3 Medical Marketing, we believe that in order to effectively market your medical or surgical practice online, you need a combination of factors—social media, search engine optimization (SEO), and a good marketing strategy. Our goal is to provide you with the insights you need to do that.
If you’re new to online marketing, it can seem complicated or confusing—that’s where we come in. We break down basic concepts about online marketing and SEO and give tips on how to improve your online marketing strategy. Whether you know a lot or a little about online marketing, we’ve got you covered!
How Training Helps Your Practice Adapt to Change
The way we approach healthcare is shifting, perhaps now more rapidly than ever before. Leadership and staff have to evolve along with the practice, or the practice as a whole may not adapt to change as smoothly. Training can help your practice adapt more quickly to change as it happens. Training can help your leadership […]
Embracing Health Tech to Navigate Change
So far, this year has thrown a lot of unexpected changes in the way of medical practices. COVID-19 has forced a lot of practices to pivot quickly and change a lot of their normal processes to accommodate new requirements and patient needs. Those that could not pivot quickly have had a harder time recovering. Since […]
Is Your Website Causing Issues for Patients on Their Phones?
Over the years, we have often mentioned the need for practices to have mobile-friendly websites. Mobile-friendly websites are very important in terms of user-friendliness and keeping your patients happy, as more and more patients browse the internet via their mobile devices.
Implementing ACOs That Benefit Both Patients and Providers
Value-based care is one of the biggest paradigm shifts facing orthopedic surgeons. It can affect not only the quality of care, but also how surgeons get paid. Going from a fee-for-service model to pay based on performance is a big change for orthopedic surgeons. While such a big shift in payment might, understandably, make surgeons […]
Tips for Marketing Your Regenerative Medicine Practice
Because regenerative medicine is a newer field, and treatments are generally nonsurgical in nature, the approach to marketing this type of practice is a bit different than what we would recommend for a surgical practice. Whether you are a practice that solely focuses on regenerative medicine, or an orthopedic practice that offers regenerative medicine as […]
The Benefits of Interoperability
Interoperability has been a huge discussion not just in orthopedics, but healthcare as a whole. There are a lot of potential benefits to sharing healthcare data for both patients and providers, but getting there has been a challenge. Paige Goodhew, a product marketer for Redox, was a guest on one of our podcast episodes. Redox […]
